Supermarket Perimeter - May 2022 - 48

Meat & Poultry: Plant-based
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Bryan Quoc Le, a PhD-level food scientist and food industry consultant,
noted that as simpler plant-based meat designs become saturated,
such as meatballs, patties, ground meat, chicken nuggets, deli slices,
and tenders, food companies are seeking to expand into other
configurations and flavors.
" One of the latest trends in plant-based meat is companies getting
into plant-based heritage and wild game meats, " he said. " That will
include lamb, venison, duck, and other breeds of meat. "
While mimicking the flavor of these non-traditional meats is
technically challenging and will require significant R&D, players in the
space are betting on finding strong markets for them.
Companies are also looking to embed plant-based meats in new
international cuisines not seen before, such as raviolis, shwarma,
curries, dim sum, Peking duck, and empanadas.
" This is to expand outside of the current dominant categories of
American cuisines that most plant-based meats are entering, into
more exotic and fresh flavors from other cultures, and potentially
breakthrough into foreign markets abroad, " Le said.
Bryan Kreske, general manager of 199 Ventures and Hormel's
incubator program, noted the company is no stranger to plant-based
protein with retail products like Planters peanuts, Skippy peanut butter
and Justin's nut butters, and recently launched a plant-based breakfast
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sausage patty.
" People are drawn to these products for their taste, the desire to
achieve more balance in their food routines, and other motivations
related to their values, " he said. " We are always paying attention to
consumer trends and we know that there are spaces like alternative
proteins where we want to have presence. We believe we can play an
important role in the space with a purpose of creating outstandingtasting,
accessible, alternative protein forward food choices. "
Hormel also recently teamed with The Better Meat Co. to bring a new
mycoprotein to market along with other meat alternative food products.
In January, Perdue launched its Chicken Tots in retail stores to
provide a snacking and side alternative for flexitarians.
" We are considering ways to evolve the line based on consumer and
customer feedback, including experimenting with more gluten-free
breading options like what you may have seen in our Simply Smart
organic line, as well as looking for new innovations to expand the line, "
the Perdue spokesperson said.
Duck and other
less common meats
are getting more
attention from plantbased
producers.
PLANT ASIA
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Supermarket Perimeter - May 2022

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