Supermarket Perimeter - May 2022 - 50

Produce
The road
ahead
Annual FMI report looks at
trends present and future
BY ANDY NELSON
PRICE, APPEARANCE, HEALTH BENEFITS AND RIPENESS - in that
order - are the top things consumers consider when making their fresh
fruit and vegetable purchases.
That's one of many findings in Arlington, Va.-based FMI - The Food
Industry Association's annual Power of Produce report, conducted by
San Antonio-based 210 Analytics and made possible by the Southeast
Produce Council (SEPC), Invafresh and Yerecic Label.
Among other highlights of the annual report include insights on
consumers' produce shopping habits related to health and well-being
and heightened preference for locally grown and convenience options.
" In the past, the clear number one factor when buying fresh produce
was appearance and quality, " said Rick Stein, vice president of fresh
foods for FMI. " However, this year's survey showed that item price is
now the number one factor produce consumers consider - on par with
appearance and quality. "
In addition to price, consumers are focusing on items with prolonged
shelf-life, buying less or finding substitutes, Stein added. At the same
time, there are more shoppers concentrating on health and wellbeing
when making fresh produce purchasing decisions and a strong desire
for convenience.
Healthy, convenient, local
For almost all shoppers, picking from the produce aisle is considered an
investment in personal health and wellbeing, according to the report.
Consumers increasingly associate fresh produce with digestive
health, weight management and disease management. In fact, onethird
of consumers who pay a lot of attention to health and nutrition
tend to see fresh produce as playing a central role in their diet, and six
in ten shoppers purchase fruits and vegetables to deliver on specific
health benefits.
" This positive association has spurred higher demand for more
information about nutrition, health benefits, recommended daily
amounts, and other health-centric insights, " according to FMI.
Another reason Americans are buying more and more fresh fruits
and vegetables is convenience, according to FMI. From pre-cut and
50 - MAY 2022
supermarketperimeter.com
96%
of consumers say picking
from the produce
aisle is considered an
investment in personal
health and well-being.
6 in 10 shoppers purchase
fruits and vegetables to deliver
on specific health benefits.
What factors do shoppers
consider when making fresh
produce purchasing decisions?
1
Price
2
Appearance
3
Health
benefits
4
Ripeness
HEALTH MATTERS
One-third of consumers who
pay a lot of attention to
health and nutrition tend to
see fresh produce as playing
a central role in their diet.
96 4
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Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
Supermarket Perimeter - May 2022 - 2
Supermarket Perimeter - May 2022 - 3
Supermarket Perimeter - May 2022 - 4
Supermarket Perimeter - May 2022 - 5
Supermarket Perimeter - May 2022 - 6
Supermarket Perimeter - May 2022 - 7
Supermarket Perimeter - May 2022 - 8
Supermarket Perimeter - May 2022 - 9
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Supermarket Perimeter - May 2022 - 13
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