Supermarket Perimeter - May 2022 - 55

Channel choice
With 89% conversion across formats, the primary store largely
dominates where consumers purchase fresh produce. But consumers
like buying fresh fruits and vegetables in other places too, led by
farmers' markets (60%) and roadside produce stands (48%). A majority
of consumers believe produce at farmers' markets is fresher and of
better quality.
About one-quarter of shoppers buy meal or produce-specific kits
86% of consumers
buy at least some
fresh produce online.
shipped to their home or bought in-store. In this case, 52% choose
fruits and vegetables they're most familiar with, while 48% like to be
introduced to uncommon or seasonal varieties. Online
shopping saw a bit of a decline from the highly elevated
pandemic levels, but online produce conversion remains high
with 86% buying at least some fresh produce online as well.
Additionally, people are ordering online more frequently than
pre-pandemic. Two out of 10 online produce buyers only purchase
some items online, instead of going in person to select items
themselves. Employee training and the ability to indicate desired
ripeness may help retailers grow online baskets. Other habits
when placing online orders include a focus on online specials
(79%), starting with the frequently purchased list (74%), and
preferring each pricing (69%). Sixty percent of
current online produce shoppers expect to
continue to buy online.
Outstanding Hospitality / Service STANDS OUT
Step " Up "
Step " Out "
Beyond Smart™
DELI
(845) 331-2111
beyondsmartdeli.com
© 2022 M&E Mfg. Co., Inc.
Trademarks property of M&E Mfg. Co., Inc.
http://www.beyondsmartdeli.com

Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
Supermarket Perimeter - May 2022 - 2
Supermarket Perimeter - May 2022 - 3
Supermarket Perimeter - May 2022 - 4
Supermarket Perimeter - May 2022 - 5
Supermarket Perimeter - May 2022 - 6
Supermarket Perimeter - May 2022 - 7
Supermarket Perimeter - May 2022 - 8
Supermarket Perimeter - May 2022 - 9
Supermarket Perimeter - May 2022 - 10
Supermarket Perimeter - May 2022 - 11
Supermarket Perimeter - May 2022 - 12
Supermarket Perimeter - May 2022 - 13
Supermarket Perimeter - May 2022 - 14
Supermarket Perimeter - May 2022 - 15
Supermarket Perimeter - May 2022 - 16
Supermarket Perimeter - May 2022 - 17
Supermarket Perimeter - May 2022 - 18
Supermarket Perimeter - May 2022 - 19
Supermarket Perimeter - May 2022 - 20
Supermarket Perimeter - May 2022 - 21
Supermarket Perimeter - May 2022 - 22
Supermarket Perimeter - May 2022 - 23
Supermarket Perimeter - May 2022 - 24
Supermarket Perimeter - May 2022 - 25
Supermarket Perimeter - May 2022 - 26
Supermarket Perimeter - May 2022 - 27
Supermarket Perimeter - May 2022 - 28
Supermarket Perimeter - May 2022 - 29
Supermarket Perimeter - May 2022 - 30
Supermarket Perimeter - May 2022 - 31
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Supermarket Perimeter - May 2022 - 33
Supermarket Perimeter - May 2022 - 34
Supermarket Perimeter - May 2022 - 35
Supermarket Perimeter - May 2022 - 36
Supermarket Perimeter - May 2022 - 37
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Supermarket Perimeter - May 2022 - 40
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