Produce Cherries BY CHRIS CRAWFORD " Cherr-ish " Every Moment Chilean cherry volume to the United States more than doubled this season, and the Chilean Fresh Fruit Association's promotional funding increased exponentially. " To support cherry branding and sales, we launched a new campaign that will be continued and further developed in future seasons, " said Karen Brux, managing director of the Chilean Fresh Fruit Association (CFFA) and director of CAIA, San Carlos, Calif. " Cherrish Every Moment " with Chilean cherries shows individuals and families enjoying Chilean cherries as a snack, after a workout and many other occasions. " We incorporated these new images and taglines into online ad programs for retailers, in-store merchandising materials and social media posts, " Brux said. 58 - MAY 2022 supermarketperimeter.comhttp://www.supermarketperimeter.com