Supermarket Perimeter - May 2022 - 60

Produce: Cherries
" In turn, the additional cost of the product will likely, in some way, be
shared with the consumer. "
Shales of Stemilt added that inflation in general, not just fuel, is driving
up the cost of produce and she expects that to carry over to cherries.
Sambado of Primavera Marketing said costs could climb to as much
as 20% more than last year.
Cherry of a promo
When it comes to selling cherries, Sinks of Sage Fruit said visibility is key,
both in-person and online. Secondary displays, category size/location
and ad frequency all play key roles in higher cherry sales.
" One out of four Americans buy cherries each year, with 72% of
purchases being impulse buys, " he said. " Retailers can capitalize on that by
setting up a secondary display at the front door or near the checkout lanes.
Secondary displays drive 13.6% more lift in volume, 22.4% more in dollars. "
Sage Fruit currently has cherry specific point-of-purchase bins
available to its retail and wholesale partners at no cost.
The company's cherry season runs from early June to mid-August.
" During that time frame, our most sought-after package is a 2.25-pound
pouch bag, " Sinks said. " Bags offer more value and cost savings over
clamshells and top-seal packages. "
In California, Stemilt kicked off the season with its Royal cherry types,
before getting into some Brooks, Tulare and Garnet varieties, Shales
said. Coral is its leading California cherry variety. But the company also
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Attention-getting
merchandising
is necessary to
compensate for
cherries' narrow
summer window.
STEMILT

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Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
Supermarket Perimeter - May 2022 - 2
Supermarket Perimeter - May 2022 - 3
Supermarket Perimeter - May 2022 - 4
Supermarket Perimeter - May 2022 - 5
Supermarket Perimeter - May 2022 - 6
Supermarket Perimeter - May 2022 - 7
Supermarket Perimeter - May 2022 - 8
Supermarket Perimeter - May 2022 - 9
Supermarket Perimeter - May 2022 - 10
Supermarket Perimeter - May 2022 - 11
Supermarket Perimeter - May 2022 - 12
Supermarket Perimeter - May 2022 - 13
Supermarket Perimeter - May 2022 - 14
Supermarket Perimeter - May 2022 - 15
Supermarket Perimeter - May 2022 - 16
Supermarket Perimeter - May 2022 - 17
Supermarket Perimeter - May 2022 - 18
Supermarket Perimeter - May 2022 - 19
Supermarket Perimeter - May 2022 - 20
Supermarket Perimeter - May 2022 - 21
Supermarket Perimeter - May 2022 - 22
Supermarket Perimeter - May 2022 - 23
Supermarket Perimeter - May 2022 - 24
Supermarket Perimeter - May 2022 - 25
Supermarket Perimeter - May 2022 - 26
Supermarket Perimeter - May 2022 - 27
Supermarket Perimeter - May 2022 - 28
Supermarket Perimeter - May 2022 - 29
Supermarket Perimeter - May 2022 - 30
Supermarket Perimeter - May 2022 - 31
Supermarket Perimeter - May 2022 - 32
Supermarket Perimeter - May 2022 - 33
Supermarket Perimeter - May 2022 - 34
Supermarket Perimeter - May 2022 - 35
Supermarket Perimeter - May 2022 - 36
Supermarket Perimeter - May 2022 - 37
Supermarket Perimeter - May 2022 - 38
Supermarket Perimeter - May 2022 - 39
Supermarket Perimeter - May 2022 - 40
Supermarket Perimeter - May 2022 - 41
Supermarket Perimeter - May 2022 - 42
Supermarket Perimeter - May 2022 - 43
Supermarket Perimeter - May 2022 - 44
Supermarket Perimeter - May 2022 - 45
Supermarket Perimeter - May 2022 - 46
Supermarket Perimeter - May 2022 - 47
Supermarket Perimeter - May 2022 - 48
Supermarket Perimeter - May 2022 - 49
Supermarket Perimeter - May 2022 - 50
Supermarket Perimeter - May 2022 - 51
Supermarket Perimeter - May 2022 - 52
Supermarket Perimeter - May 2022 - 53
Supermarket Perimeter - May 2022 - 54
Supermarket Perimeter - May 2022 - 55
Supermarket Perimeter - May 2022 - 56
Supermarket Perimeter - May 2022 - 57
Supermarket Perimeter - May 2022 - 58
Supermarket Perimeter - May 2022 - 59
Supermarket Perimeter - May 2022 - 60
Supermarket Perimeter - May 2022 - 61
Supermarket Perimeter - May 2022 - 62
Supermarket Perimeter - May 2022 - 63
Supermarket Perimeter - May 2022 - 64
Supermarket Perimeter - May 2022 - 65
Supermarket Perimeter - May 2022 - 66
Supermarket Perimeter - May 2022 - 67
Supermarket Perimeter - May 2022 - 68
Supermarket Perimeter - May 2022 - 69
Supermarket Perimeter - May 2022 - 70
Supermarket Perimeter - May 2022 - 71
Supermarket Perimeter - May 2022 - 72
Supermarket Perimeter - May 2022 - 73
Supermarket Perimeter - May 2022 - 74
Supermarket Perimeter - May 2022 - 75
Supermarket Perimeter - May 2022 - 76
Supermarket Perimeter - May 2022 - 77
Supermarket Perimeter - May 2022 - 78
Supermarket Perimeter - May 2022 - 79
Supermarket Perimeter - May 2022 - 80
Supermarket Perimeter - May 2022 - 81
Supermarket Perimeter - May 2022 - 82
Supermarket Perimeter - May 2022 - 83
Supermarket Perimeter - May 2022 - 84
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