Supermarket Perimeter - May 2022 - 73

INSIDER
OPERATIONS
Cloud kitchens
R&D
Fruits and nuts
BEYOND THE MOCK FOOD RECALL
by John Unrein
UNFORTUNATELY FOR YOUR
BUSINESS, food recalls are a
question of when, not if.
Anyone who has been through
a recall, or worse, a recall
associated with an outbreak,
can tell you that it's rarely like
the mock recall requirement
of their audit. Stress and
confusion results from imperfect
or incomplete information,
pressure from regulators and
customers, and unclear decisionmaking
processes. Learn how
your company - beyond the
food safety team - can more
confidently handle recalls.
In a virtual town hall by the
International Fresh Produce
Association, industry members
and crisis communications
experts learned valuable tips
to be prepared so you can
successfully manage through
a recall.
" Often, you will find yourself in
a recall situation at some point
over the course of your career, "
pointed out session moderator
Jennifer McEntire, chief food
safety and regulatory officer
for IFPA. " With outbreaks and
recalls that expand over time, the
perception is that bigger recalls
are catastrophic to a company.
But if you actually look at case
studies of large companies, the
future path of that company is
not predetermined. It's really
based on how the company
responds to the issue. You have
a choice to make. How are you
going to respond? "
Communication
As a crisis communication
consultant, Amy Philpott, vice
president, Watson Green LLC,
explains that the communication
part of a recall is so critical.
" Oftentimes what a company
does or does not communicate in
the first 24 hours will have a huge
impact on that response, " she
said. " You can have the perfect
technical response to a recall.
But if you can't communicate it
effectively to the audience you
supermarketperimeter.com
MAY 2022 - 73
need to reach, you don't get any
credit. All that great work doesn't
matter. "
Cody Granneman, chief
operating officer, RS Hanline, said
it's all about " not being in a silo. It
really is important that everybody
is on the same page. Everybody
needs to be involved in
communication levels. You don't
think in the moment who it is
going to impact. It is so important
operationally to have everybody
on the same page - externally
CHAAY_TEE - STOCK.ADOBE.COM
http://www.supermarketperimeter.com

Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
Supermarket Perimeter - May 2022 - 2
Supermarket Perimeter - May 2022 - 3
Supermarket Perimeter - May 2022 - 4
Supermarket Perimeter - May 2022 - 5
Supermarket Perimeter - May 2022 - 6
Supermarket Perimeter - May 2022 - 7
Supermarket Perimeter - May 2022 - 8
Supermarket Perimeter - May 2022 - 9
Supermarket Perimeter - May 2022 - 10
Supermarket Perimeter - May 2022 - 11
Supermarket Perimeter - May 2022 - 12
Supermarket Perimeter - May 2022 - 13
Supermarket Perimeter - May 2022 - 14
Supermarket Perimeter - May 2022 - 15
Supermarket Perimeter - May 2022 - 16
Supermarket Perimeter - May 2022 - 17
Supermarket Perimeter - May 2022 - 18
Supermarket Perimeter - May 2022 - 19
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