Supermarket Perimeter - May 2023 - 20
Our goal
as a supplier
is to make any
transition to
sustainable
materials as
seamless for
our customers
as possible. "
William Chandler, AFC
good natured can reduce material thickness at the
same time.
" Our products offer sustainable packaging without
compromising on functionality, giving customers the
best of both worlds, " Antoniadis said.
The company, he added, is on a mission to become
North America's leading earth-friendly product company.
Good natured uses the highest percentage of
plant-based materials in all of its formulations. And if
the company doesn't have a stock product that fits a
particular customer's needs, it can create a custom
package for them.
Award-winning solutions
AFC Materials Group's No Waste technology platform
allows it to adapt paper to be suitable for different
products, while maintaining recyclability, depending
on the needs of each individual customer, said William
Chandler, AFC's business development manager.
" The paper we supply to a carrot packer will be
different than what we supply to a company packing
dry pasta. "
AFC paper is the only coated-paper solution that's
certified curbside-recyclable in three continents: North
America, Europe, and Australia, Chandler said.
It's also won an SPC award for food waste prevention
due to AFC's demonstrated ability to extend the shelf
life of potatoes and carrots beyond the current plastic
solutions by up to two weeks.
The major hurdles AFC's customers face when trying
to balance the need for packaging with the need to be
sustainable, Chandler said, are ease of implementation
and cost.
" Our goal as a supplier is to make any transition to
sustainable materials as seamless for our customers as
possible. "
The theme of convenience also translates to end users
as well, he added. Companies should prioritize solutions
that are curbside-recyclable over something like store
drop-off to reduce the consumer burden and maximize
the material recovered.
In North America, consumer demand is driving the
surge in sustainable packaging options, Chandler said.
While the demand has been slower to grow than
in Europe, where laws have dictated the rapid pace of
change, AFC believes that the change in North America
is indicative of a market trend that has true staying
power.
20 - MAY 2023
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Supermarket Perimeter - May 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023
Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
Supermarket Perimeter - May 2023 - 7
Supermarket Perimeter - May 2023 - 8
Supermarket Perimeter - May 2023 - 9
Supermarket Perimeter - May 2023 - 10
Supermarket Perimeter - May 2023 - 11
Supermarket Perimeter - May 2023 - 12
Supermarket Perimeter - May 2023 - 13
Supermarket Perimeter - May 2023 - 14
Supermarket Perimeter - May 2023 - 15
Supermarket Perimeter - May 2023 - 16
Supermarket Perimeter - May 2023 - 17
Supermarket Perimeter - May 2023 - 18
Supermarket Perimeter - May 2023 - 19
Supermarket Perimeter - May 2023 - 20
Supermarket Perimeter - May 2023 - 21
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Supermarket Perimeter - May 2023 - 28
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Supermarket Perimeter - May 2023 - 33
Supermarket Perimeter - May 2023 - 34
Supermarket Perimeter - May 2023 - 35
Supermarket Perimeter - May 2023 - 36
Supermarket Perimeter - May 2023 - 37
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Supermarket Perimeter - May 2023 - 99
Supermarket Perimeter - May 2023 - 100
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