Supermarket Perimeter - May 2023 - 47

Social responsibility a leading trend
Millennials and Gen Z continue to influence companies to put
more effort into sustainability and other ethics-based initiatives as
they express their desire to support brands that are socially and
environmentally responsible.
Hunt Valley, Md.-based McCormick & Company was listed in March
Sriracha
among the top 100 most sustainable companies by Barron's Magazine.
The company landed the 54th
spot in the list.
" McCormick is honored to be featured as one of Barron's 100 Most
Sustainable Companies for the fifth year, " said Lawrence E. Kurzius,
chairman and CEO. " This most recent ranking reflects our continued
progress against our purpose-led performance commitments which
include doing what's right for people, communities, and the planet we
all share. "
According to McCormick, it was also recently listed as one of the top
100 just companies in America by JUST Capital 100, and it was ranked
among the top 50 global companies in Fortune's 2022 Change the
World list.
In June 2022, McCormick launched a Pride Edition OLD BAY Hot
Sauce in support of The Trevor Project, the world's largest suicide
prevention and mental health organization for lesbian, gay, transgender,
queer and questioning (LGBTQ) young people. The idea came from
McCormick's LGBTQ employee ambassador group, PRISM.
Soumya Nair, global lead of insights business for the
Kerry Group, based in Tralee, Ireland, divided flavors
into four phases of adoption in a Jan. 31 webinar.
Mainstream signified the top 10 flavors over the
past five years. The next 15 flavors for the past five
years were the second phase. Up-and-coming,
the third phase, were the top 20 fastest-growing
flavors in the past three years. Emerging flavors,
the final phase, were those that had grown the
fastest within the past year.
Ms. Nair said that sriracha continues to increase in
use and expand into different categories.
" In 2011 is when sriracha really blew up across the
world, not just as a condiment, but it started getting
into foodservice menus, " she said. " Experimental
chefs were trying it out as an ingredient. "
Gosh, sriracha is no
longer just a condiment.
That red and green
bottle is very special. "
Soumya Nair, the Kerry Group
Mainstream consumers who are not as adventurous
may be willing to try sriracha and coriander or
sriracha and nacho cheese, Ms. Nair said. More
adventurous consumers may show interest in
sriracha with pineapple or horseradish. Sriracha
is being used as a seasoning on popcorn, shrimp
coatings and chicken tenders.
CAPTIVATES THE WORLD
By Jeff Gelski
supermarketperimeter.com
MAY 2023 - 47

http://www.supermarketperimeter.com

Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
Supermarket Perimeter - May 2023 - 7
Supermarket Perimeter - May 2023 - 8
Supermarket Perimeter - May 2023 - 9
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Supermarket Perimeter - May 2023 - 11
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Supermarket Perimeter - May 2023 - 13
Supermarket Perimeter - May 2023 - 14
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Supermarket Perimeter - May 2023 - 16
Supermarket Perimeter - May 2023 - 17
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