Supermarket Perimeter - May 2023 - 50

Deli: Condiments
Heinz spices up the classic ketchup
One of the most common condiments found in any retailer's deli/
prepared foods department is ketchup. The Chicago- and Pittsburghbased
Kraft Heinz Company is adding some heat to the classic category
staple in its new HEINZ Hot Varieties line, which launched April 4.
" Nearly 50% of all US Millennial and Gen Z condiment buyers not only
regularly use spicy sauces, but also actively seek a greater variety of
spicy flavor options, " the company said. " Combined with the fact that
topics like #spicy and #hotsauce are generating billions of views on
TikTok, it's clear fans can't get enough of hot and spicy sauces. "
The three new spicy ketchup flavors are the following:
* Chipotle (medium)
* Jalapeño (hot)
* Habanero (hotter)
In addition to the three ketchups, Heinz launched its first ever hot
sauce called the HEINZ Hot 57 Sauce. According to the company, it is
the first time Heinz has launched a new product in its HEINZ 57 line
in more than 10 years. It is described as a " red jalapeño twist " on the
original 57 sauce.
" We know consumers are hungry for a wider variety of spicy sauces
and flavors, and as a consumer-obsessed brand at the forefront of food
culture, we saw an exciting opportunity to innovate around our fans'
evolving preferences, " said Lindsay Davis, brand manager of HEINZ
innovation at the Kraft Heinz Company.
Listening to insights gleaned
from our audience showed us that a
sauce's heat source really matters to
them, which served as a north star in
creating new products with curated
and flavorful, pepper-specific bases. "
Lindsay Davis, Kraft Heinz Company
50 - MAY 2023
supermarketperimeter.com
Kraft Heinz Company

http://excaliburseasoning.com http://www.supermarketperimeter.com

Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
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