Supermarket Perimeter - May 2023 - 58

Cheese
Artisan/farmstead
By Andy Nelson
MORE AND MORE CONSUMERS ARE LOOKING FOR UNIQUE
CHEESES that are made using traditional, natural methods - and that
might be grown close to where they live.
To meet that surging demand, producers of artisan and farmstead
cheeses are rolling out new products and sharpening their marketing
efforts to educate people about this growing segment of the
cheese world.
Emmi Roth is currently shipping several cheeses it categorizes
as artisan: Roth Grand Cru, Roth Grand Cru Reserve, Roth Grand Cru
Surchoix, Roth Canela, Roth Prairie Sunset and Roth Aged Gouda.
In the past few years, a couple of those in particular have asserted
themselves as strong sellers in the retail specialty cheese case, said
Brittany Fladeboe, branded product manager.
" Since 2019, we have seen significant consumer demand in the gouda
and Havarti categories, which has allowed us to pivot as a company to
offer both artisan and more mainstream specialty cheeses. "
But it's not just gouda and Havarti, Fladeboe said. Demand for cheese
in general has shifted a lot in the past four years.
" We've seen more consumers preparing meals and eating at home,
which has sparked more demand for both specialty and artisan
cheeses. The demand is not only for cheeseboards-it includes recipe
applications as well. "
Roth Aged Gouda is the company's newest addition to the artisan
58 - MAY 2023
category. Aged for six months
or more, it provides the same
character and complexity
as imported aged goudas,
Fladeboe said.
One of Emmi Roth's
cheesemakers, Madeline
Kuhn, spent more than
three years developing
the recipe for it to get the
exact flavor and texture
the company wanted.
Emmi Roth works closely
with its grocery retail partners
to offer artisan cheese that fits their
specialty cheese set and meets the needs
of their consumers. For example, when Emmi Roth developed Roth
Aged Gouda, the company launched it in both a wheel for cutting in
store and as a 5-ounce pre-cut portion.
The shape says it all
The latest farmstead cheese innovation from Waterloo, Wis.-based
Crave Brothers Farmstead Cheese has love written all over it.
supermarketperimeter.com
Emmi Roth

http://www.supermarketperimeter.com

Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
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