Seafood: From ebb to flow Sustainability success Sustainability still matters to seafood consumers, according to the report. Many seafood shoppers (66%) care about buying sustainable seafood, though this has different meanings and can generate confusion among seafood consumers. " Retailers can be an ally to shoppers by educating and providing sustainability information. This focus on sustainable seafood is especially true for frequent seafood consumers. " Two key shopper behaviors drive seafood purchases, researchers found. Through the pandemic, seafood consumers have honed their cooking skills and are now more likely to prepare their own seafood. With inflation impacting budgets, seafood consumers are spending more time planning their grocery shopping and their meals. Other findings of the report include: * Seafood consumers desire a seafood counter. Not all seafood consumers (32%) say their primary store has a seafood counter and fewer use the seafood counter. Among those whose primary store does not have a seafood counter, most (66%) said they want one. * Shoppers desire seafood variety. While many seafood consumers buy the same types of seafood, they are open to more variety by purchasing new and different seafood and preparing seafood in different ways. * Profile of a non-seafood consumer. While often a difficult sell, retailers should still seek to appeal to the growing number of nonseafood consumers. As some of them were likely occasional seafood consumers in the past, sales or specials and sampling are approaches to consider in targeting these shoppers along with the health benefits of seafood. World Leader in Portioning Equipment Cake Decorating | Deli Portioning | Sandwich Filling World Leader in Portioning Equipment World Leader in Portioning Equipment More SAVINGS. Less DOWNTIME. www.unifiller.com CONTACT US TODAY: 86 - MAY 2023 supermarketperimeter.com 1 888 733 8444 Dmitry - stock.adobe.comhttp://www.unifiller.com