Supermarket Perimeter - May 2023 - 92

Technology
V
Video
commerce
is all about
breaking
down the
traditional
barriers
between
in-store
and online
customer
experiences,
and we
VIDEO IS AN INCREASINGLY INDISPENSABLE TOOL
for retailers looking to connect with consumers and add
value to their brick-and-mortar and online offerings.
If that video can also be turned into a revenue stream,
all the better.
Video commerce pioneer Firework hopes to do
just that, and more, for retail chain The Fresh Market.
Powered by Firework's platform, The Fresh Market
has launched the US's first-ever Shoppable Video-Live
Commerce (SVLC) retail media network (RMN).
Brands will now be able to run sponsored video ads
across The Fresh Market's ongoing livestream series,
which features engaging content like holiday meal prep
tutorials and chef-developed recipes. Unlike the majority
of RMNs which rely on static display and search, The
92 - MAY 2023
Fresh Market will use Firework's platform to enable a
novel, video-driven experience.
The enhanced offering builds on the success The
Fresh Market has already seen by utilizing shoppable
videos on its website. The combined viewership of
its first four Firework-powered livestreams exceeded
2 million views, and conversion rates of the special
occasion meals featured in the shoppable videos were
over 300% greater than through traditional digital
advertising results.
The Fresh Market/Firework partnership comes during
a period of unprecedented growth for RMNs, according
to Firework.
Having realized the untapped revenue potential
of their owned digital channels (e.g. websites, apps),
supermarketperimeter.com
are always
exploring
new, creative
ways to
cultivate
that holistic
experience. "
Jason Holland,
Firework
Firework
cideoommerce
By Andy Nelson

http://www.supermarketperimeter.com

Supermarket Perimeter - May 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2023

Supermarket Perimeter - May 2023 - Intro
Supermarket Perimeter - May 2023 - FC 1
Supermarket Perimeter - May 2023 - FC 2
Supermarket Perimeter - May 2023 - 1
Supermarket Perimeter - May 2023 - 2
Supermarket Perimeter - May 2023 - 3
Supermarket Perimeter - May 2023 - 4
Supermarket Perimeter - May 2023 - 5
Supermarket Perimeter - May 2023 - 6
Supermarket Perimeter - May 2023 - 7
Supermarket Perimeter - May 2023 - 8
Supermarket Perimeter - May 2023 - 9
Supermarket Perimeter - May 2023 - 10
Supermarket Perimeter - May 2023 - 11
Supermarket Perimeter - May 2023 - 12
Supermarket Perimeter - May 2023 - 13
Supermarket Perimeter - May 2023 - 14
Supermarket Perimeter - May 2023 - 15
Supermarket Perimeter - May 2023 - 16
Supermarket Perimeter - May 2023 - 17
Supermarket Perimeter - May 2023 - 18
Supermarket Perimeter - May 2023 - 19
Supermarket Perimeter - May 2023 - 20
Supermarket Perimeter - May 2023 - 21
Supermarket Perimeter - May 2023 - 22
Supermarket Perimeter - May 2023 - 23
Supermarket Perimeter - May 2023 - 24
Supermarket Perimeter - May 2023 - 25
Supermarket Perimeter - May 2023 - 26
Supermarket Perimeter - May 2023 - 27
Supermarket Perimeter - May 2023 - 28
Supermarket Perimeter - May 2023 - 29
Supermarket Perimeter - May 2023 - 30
Supermarket Perimeter - May 2023 - 31
Supermarket Perimeter - May 2023 - 32
Supermarket Perimeter - May 2023 - 33
Supermarket Perimeter - May 2023 - 34
Supermarket Perimeter - May 2023 - 35
Supermarket Perimeter - May 2023 - 36
Supermarket Perimeter - May 2023 - 37
Supermarket Perimeter - May 2023 - 38
Supermarket Perimeter - May 2023 - 39
Supermarket Perimeter - May 2023 - 40
Supermarket Perimeter - May 2023 - 41
Supermarket Perimeter - May 2023 - 42
Supermarket Perimeter - May 2023 - 43
Supermarket Perimeter - May 2023 - 44
Supermarket Perimeter - May 2023 - 45
Supermarket Perimeter - May 2023 - 46
Supermarket Perimeter - May 2023 - 47
Supermarket Perimeter - May 2023 - 48
Supermarket Perimeter - May 2023 - 49
Supermarket Perimeter - May 2023 - 50
Supermarket Perimeter - May 2023 - 51
Supermarket Perimeter - May 2023 - 52
Supermarket Perimeter - May 2023 - 53
Supermarket Perimeter - May 2023 - 54
Supermarket Perimeter - May 2023 - 55
Supermarket Perimeter - May 2023 - 56
Supermarket Perimeter - May 2023 - 57
Supermarket Perimeter - May 2023 - 58
Supermarket Perimeter - May 2023 - 59
Supermarket Perimeter - May 2023 - 60
Supermarket Perimeter - May 2023 - 61
Supermarket Perimeter - May 2023 - 62
Supermarket Perimeter - May 2023 - 63
Supermarket Perimeter - May 2023 - 64
Supermarket Perimeter - May 2023 - 65
Supermarket Perimeter - May 2023 - 66
Supermarket Perimeter - May 2023 - 67
Supermarket Perimeter - May 2023 - 68
Supermarket Perimeter - May 2023 - 69
Supermarket Perimeter - May 2023 - 70
Supermarket Perimeter - May 2023 - 71
Supermarket Perimeter - May 2023 - 72
Supermarket Perimeter - May 2023 - 73
Supermarket Perimeter - May 2023 - 74
Supermarket Perimeter - May 2023 - 75
Supermarket Perimeter - May 2023 - 76
Supermarket Perimeter - May 2023 - 77
Supermarket Perimeter - May 2023 - 78
Supermarket Perimeter - May 2023 - 79
Supermarket Perimeter - May 2023 - 80
Supermarket Perimeter - May 2023 - 81
Supermarket Perimeter - May 2023 - 82
Supermarket Perimeter - May 2023 - 83
Supermarket Perimeter - May 2023 - 84
Supermarket Perimeter - May 2023 - 85
Supermarket Perimeter - May 2023 - 86
Supermarket Perimeter - May 2023 - 87
Supermarket Perimeter - May 2023 - 88
Supermarket Perimeter - May 2023 - 89
Supermarket Perimeter - May 2023 - 90
Supermarket Perimeter - May 2023 - 91
Supermarket Perimeter - May 2023 - 92
Supermarket Perimeter - May 2023 - 93
Supermarket Perimeter - May 2023 - 94
Supermarket Perimeter - May 2023 - 95
Supermarket Perimeter - May 2023 - 96
Supermarket Perimeter - May 2023 - 97
Supermarket Perimeter - May 2023 - 98
Supermarket Perimeter - May 2023 - 99
Supermarket Perimeter - May 2023 - 100
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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