Supermarket Perimeter - May 2024 - 48

Deli
Specialty
MEATS
SIGMA USA IMPORTS ITALIAN MEATS branded under its flagship
Fiorucci label and Spanish meats under the Campofrio banner. In 2022,
the company added a plant-based brand, Better Balance.
In 2024, Sigma's focus is on growing its highly successful 6-ounce
Campofrio Tapas Variety Pack, said Shawn Munck, the company's
marketing director.
" There's increased popularity around the idea of tapas / entertaining
/ small plates sharing, along with the growing appeal of consumers
following a Mediterranean diet, " Munck said.
Sigma is focused on growing the product in select markets and
regions where there's an increasing population of Hispanic and Spanish
heritage consumers.
For Sigma, that predominantly means Florida, Texas, Georgia, The
Carolinas, California, and the New York / Tri-State area.
Within these same markets, Munck said, especially in independent
retailers and specialty deli shops, Sigma is enjoying strong growth in
sales of bulk whole piece, dry-cured jamón serrano, chorizo, and lomo
(pork loin) products.
In addition, more restaurant chains are adding serrano to their menus
as a compliment or alternative to prosciutto, especially with more
Spanish-themed menus.
It's definitely a trend that could migrate to retail.
" Certain grocery retailers with a specialty meats or wall/service
deli section could capitalize on this trend within their more Hispanic
48 - MAY 2024
By Andy Nelson
markets or during celebratory time periods like Hispanic Heritage
Month, Lent, around Mother's Day and Father's Day or during the more
entertaining/gathering holidays in Q4, like Christmas and New Year's, "
Munck said.
Bulk and pre-sliced prosciutto di parma is the heavy lifter for Sigma's
Fiorucci brand. The company also imports mortadella.
The Better Balance line, meanwhile, includes plant-based shreds and
other products that mimic the flavors of chicken, beef and pork. Made in
Mexico, they are primarily targeted for foodservice.
Bulk prosciutto di parma has long been a staple for Fiorucci. In presliced,
the 3-ounce has been the company's main item, but recently,
Fiorucci added a 12-ounce pack, largely targeted at Sam's Club, BJ's and
other club stores.
Seasonal attraction
Italian specialty meats specialist Veroni celebrated the season this year
with the release of a Spring Charcuterie Board.
" SpringTime " is a video tutorial that's just one part of Veroni's
social media campaign, " Veroni Lab, the Art of Charcuterie Board,
step-by-step. "
" The most revitalizing season of the year is here, and with it the urge
to fill the kitchen with new flavors and colors, " according to Veroni.
" What better way to welcome spring than with a themed charcuterie
board like SpringTime. " The campaign is designed to help users master
supermarketperimeter.com
Darya Lavinskaya - stock.adobe.com; Sigma
http://www.supermarketperimeter.com
Supermarket Perimeter - May 2024

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