Supermarket Perimeter - May 2024 - 71

" Visually, at the end of last summer, Perdue began rolling out a
Highlighting
benefits
Consumers are drawn
to convenience as they
look for quick-to-make
yet nutritious meal
options to bring some
simplicity to their busy
lifestyles, said BobbyJoe
Walters, senior director
of marketing, fresh
for Perdue Farms,
Salisbury, Md.
She noted the company has continued to expand its value-added
step-saving products, like Perdue Perfect Portions, Perdue Fresh Cuts,
Perdue Oven Ready and Perdue Ground Chicken, to better attract
consumers to case-ready meat at the supermarket.
graphic refresh across our entire ground chicken and ground turkey
portfolio to increase consumer awareness, trial and consumption of this
already fast-growing category, " she said. " Some of the key elements of
the new packaging include a bold design to catch the eye of shoppers,
more relevant claims and benefits, color coding for improved shopability,
and end dish recommendations for further inspiration. "
In addition, highlighting features like shelf-life, freshness, quality,
portion control and ease of storage will also resonate well with
shoppers.
Marta noted that consumers are prioritizing all-natural and grass-fed
claims more and more, and marketing should highlight this, but also
how convenient working with case-ready meat can be.
" Using simple messaging on the product that informs consumers
what to do with the meat is really helpful, such as 'Great for Grilling,'
or 'Perfect for Roasting' stickers, " Marta said. " It's helpful to remind
consumers that they can prepare a range of proteins quickly at home;
for example, you can sauté lamb loin chops as easily as you can brown
ground meat to have on the table in under 15 minutes. "
In the post-Covid return to work environment, schedules are busier,
and shoppers are seeking options that are not only convenient, but
affordable. Inflation is prompting shoppers to seek innovative ways to
stretch their dollar without compromising quality and case-ready helps
answer these needs.
Real life is a World of opportunity. . .
™
Welcome 30 Million Hispanic Shoppers
meet
in your Deli
Professional
Series
®
The In-Store " Relationship Management " Specialists
845-331-2111 | professionalseriesequipment.com
© 2024 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
supermarketperimeter.com
MAY 2024 - 71
Making products as
convenient as possible
for consumers always
pays dividends.

http://www.professionalseriesequipment.com

Supermarket Perimeter - May 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2024

Supermarket Perimeter - May 2024 - Intro
Supermarket Perimeter - May 2024 - FC1
Supermarket Perimeter - May 2024 - FC2
Supermarket Perimeter - May 2024 - 1
Supermarket Perimeter - May 2024 - 2
Supermarket Perimeter - May 2024 - 3
Supermarket Perimeter - May 2024 - 4
Supermarket Perimeter - May 2024 - 5
Supermarket Perimeter - May 2024 - 6
Supermarket Perimeter - May 2024 - 7
Supermarket Perimeter - May 2024 - 8
Supermarket Perimeter - May 2024 - 9
Supermarket Perimeter - May 2024 - 10
Supermarket Perimeter - May 2024 - 11
Supermarket Perimeter - May 2024 - 12
Supermarket Perimeter - May 2024 - 13
Supermarket Perimeter - May 2024 - 14
Supermarket Perimeter - May 2024 - 15
Supermarket Perimeter - May 2024 - 16
Supermarket Perimeter - May 2024 - 17
Supermarket Perimeter - May 2024 - 18
Supermarket Perimeter - May 2024 - 19
Supermarket Perimeter - May 2024 - 20
Supermarket Perimeter - May 2024 - 21
Supermarket Perimeter - May 2024 - 22
Supermarket Perimeter - May 2024 - 23
Supermarket Perimeter - May 2024 - 24
Supermarket Perimeter - May 2024 - 25
Supermarket Perimeter - May 2024 - 26
Supermarket Perimeter - May 2024 - 27
Supermarket Perimeter - May 2024 - 28
Supermarket Perimeter - May 2024 - 29
Supermarket Perimeter - May 2024 - 30
Supermarket Perimeter - May 2024 - 31
Supermarket Perimeter - May 2024 - 32
Supermarket Perimeter - May 2024 - 33
Supermarket Perimeter - May 2024 - 34
Supermarket Perimeter - May 2024 - 35
Supermarket Perimeter - May 2024 - 36
Supermarket Perimeter - May 2024 - 37
Supermarket Perimeter - May 2024 - 38
Supermarket Perimeter - May 2024 - 39
Supermarket Perimeter - May 2024 - 40
Supermarket Perimeter - May 2024 - 41
Supermarket Perimeter - May 2024 - 42
Supermarket Perimeter - May 2024 - 43
Supermarket Perimeter - May 2024 - 44
Supermarket Perimeter - May 2024 - 45
Supermarket Perimeter - May 2024 - 46
Supermarket Perimeter - May 2024 - 47
Supermarket Perimeter - May 2024 - 48
Supermarket Perimeter - May 2024 - 49
Supermarket Perimeter - May 2024 - 50
Supermarket Perimeter - May 2024 - 51
Supermarket Perimeter - May 2024 - 52
Supermarket Perimeter - May 2024 - 53
Supermarket Perimeter - May 2024 - 54
Supermarket Perimeter - May 2024 - 55
Supermarket Perimeter - May 2024 - 56
Supermarket Perimeter - May 2024 - 57
Supermarket Perimeter - May 2024 - 58
Supermarket Perimeter - May 2024 - 59
Supermarket Perimeter - May 2024 - 60
Supermarket Perimeter - May 2024 - 61
Supermarket Perimeter - May 2024 - 62
Supermarket Perimeter - May 2024 - 63
Supermarket Perimeter - May 2024 - 64
Supermarket Perimeter - May 2024 - 65
Supermarket Perimeter - May 2024 - 66
Supermarket Perimeter - May 2024 - 67
Supermarket Perimeter - May 2024 - 68
Supermarket Perimeter - May 2024 - 69
Supermarket Perimeter - May 2024 - 70
Supermarket Perimeter - May 2024 - 71
Supermarket Perimeter - May 2024 - 72
Supermarket Perimeter - May 2024 - 73
Supermarket Perimeter - May 2024 - 74
Supermarket Perimeter - May 2024 - 75
Supermarket Perimeter - May 2024 - 76
Supermarket Perimeter - May 2024 - 77
Supermarket Perimeter - May 2024 - 78
Supermarket Perimeter - May 2024 - 79
Supermarket Perimeter - May 2024 - 80
Supermarket Perimeter - May 2024 - 81
Supermarket Perimeter - May 2024 - 82
Supermarket Perimeter - May 2024 - 83
Supermarket Perimeter - May 2024 - 84
Supermarket Perimeter - May 2024 - 85
Supermarket Perimeter - May 2024 - 86
Supermarket Perimeter - May 2024 - 87
Supermarket Perimeter - May 2024 - 88
Supermarket Perimeter - May 2024 - 89
Supermarket Perimeter - May 2024 - 90
Supermarket Perimeter - May 2024 - 91
Supermarket Perimeter - May 2024 - 92
Supermarket Perimeter - May 2024 - 93
Supermarket Perimeter - May 2024 - 94
Supermarket Perimeter - May 2024 - 95
Supermarket Perimeter - May 2024 - 96
Supermarket Perimeter - May 2024 - 97
Supermarket Perimeter - May 2024 - 98
Supermarket Perimeter - May 2024 - 99
Supermarket Perimeter - May 2024 - 100
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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