Supermarket Perimeter - May 2024 - 74

Produce: Potatoes
Spring sweepstakes
Through May 15, The Little Potato Company, based in Alberta, Canada,
is highlighting " The Little Springtime Campaign and Sweepstakes, "
offering 10 consumers in the US and 10 consumers in Canada
opportunities to win $1,000 in groceries from a choice of retailers. The
company launched the campaign mid-April.
" This is our first ever in-store and online spring campaign and
promotion, " said Heather Jeffares, vice president of marketing,
" We're supporting the campaign with eye-catching, in-store POS
and displayers to grab the attention of the consumer and encourage
purchase and entry into our sweepstakes. "
The company placed QR codes on in-store displays to direct
shoppers to the sweepstakes website to enter.
" The goal of the campaign is to drive awareness and trial among
consumers and inspire them to put Little Potatoes from The Little
Potato Company on their shopping list and in their cart, while providing
retailers an exciting opportunity to showcase the products, " the
company said. " It is supported by eye-catching POS and displayers to
drive consumers to purchase in store. It is supported by social media
and paid media online to drive consumers to a seasonal section on the
website with recipes and spring ideas for family fun. "
For more information, visit TheLittleSpringSweepstakes.com.
Family-friendly recipes with convenience
In April, Mission, Kan.-based Family Features Editorial Syndicate shared two recipes
highlighting The Little Potato Company.
" With easy-to-prepare potatoes, The Little Potato Company makes family dinners a
breeze as they come pre-washed, require no peeling and are small enough they don't
need to be cut, " Family Features said. " This allows for less time in the kitchen and more
time for outdoor play to enjoy a little moment of happiness. Plus, the Microwave and
Roast or Grill Ready kits come with their own seasoning packs for added convenience. "
EASY AS 1-2-3 POTATO SALAD
Prep time: 2 minutes; Cook time: 5 minutes; Servings: 4
Ingredients
* 1 package A Little Savory Herb Microwave Ready
Little Potatoes, with included seasoning pack
* 2-3 tablespoons green onions, chopped
* 1/2 cup mayonnaise or plain Greek yogurt
Instructions
In microwave, cook potatoes 5 minutes according to
package directions. Combine seasoning pack, chopped
green onions and mayonnaise or Greek yogurt. Pour
dressing over cooled potatoes. Stir gently and serve.
SHRIMP, BROCCOLI AND POTATO SKEWERS
Prep time: 5 minutes; Cook time: 20 minutes; Servings: 4
Ingredients
* 1 pound bagged Little Potatoes
* 1 bunch broccoli
* 12 large shrimp, peeled and deveined
* 1 1/2 lemons, juice only
* 3 tablespoons fresh thyme, chopped
* 2 tablespoons olive oil
* Salt and pepper, to taste
Instructions
In large, microwave-safe bowl, microwave potatoes on high
5 minutes. Chop broccoli into large pieces. Add broccoli and
shrimp to potato bowl. Combine lemon juice, thyme and olive
oil. Evenly coat potatoes, shrimp and broccoli. Season with
salt and pepper, to taste Build skewers and grill 10-15 minutes
on medium-high heat, until shrimp is cooked through.
74 - MAY 2024
The Little Potato Company / Family Features Editorial Syndicate

http://www.TheLittleSpringSweepstakes.com

Supermarket Perimeter - May 2024

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