Supermarket Perimeter - November 2021 - 25

farming that encourages the health of its customers and workers while
protecting the environment. Applying " outside the box " baking, the
company incorporates ingredients such as hemp, hops, flax, chia and
coffee flour milled from the fruit of ripe coffee cherries to demonstrate
the versatility of healthy whole-grain products.
Another longtime player in the organic category is Rudi's Rocky
Mountain Bakery, Boulder, Colo., which began producing bread
and other baked goods in 1976. The company began using organic
ingredients in 1991 and, in 1998, the bakery participated in an organic
certification program, prior to the finalization of the national organic
standards. The company's small-batch organic breads contain between
95-100% organic ingredients, as monitored by Quality Assurance
International, an independent organic foods certification company.
The solar-powered baker also collaborates closely with the farmers
who produce its ingredients to minimize agriculture's impact on the
environment, conserve energy and reduce waste in-house. Through
this partnership, the company continues to find inspiration for new
organic bread varieties made without artificial ingredients, preservatives
or GMOs including a line of bread, tortillas and English muffins made
with spelt, an ancient relative of wheat.
Bakery de France attributes ongoing innovation within organic and
all-natural bread products to a return to nature and finding better ways
to produce naturally and efficiently - continuing an evolution, not a
revolution. The company's Free From Collection is free from chunking,
moulding and processing, allowing the product to take on its own
shape, just as a bread would when made by a neighborhood baker.
" Remaining true to nature is at the core of our beliefs. We believe
that minimal processing with simple ingredients is inherently a more
sustainable way to produce artisan bread, " Salameh said. " In certain
cases, using key organic ingredients can be of varying importance
to consumers. In some instances, the desire for organic products is
satisfied by an all-natural process and augmented by the inclusion of
organic ingredients. "
Working with formulations containing whole and ancient grains,
Bakery de France relies on long fermentation to produce healthy and
delicious products without the need for added sugars. To increase
awareness of the whole grain content of its products, the company
partners with the Oldways Whole Grain Council to engage with
consumers and use packaging to tell a story.
Renewed focus
To continue to engage with consumers, the narrative of all-natural
and organic must also be accompanied by one of sustainability. These
issues, which briefly took a backseat during the pandemic, are back in
force according to the Hartman Group, Bellevue, Wash. The group cites
a reigniting of the topic because of " broadening and emphatic demands
for social justice, a renewed spotlight on climate change and broadened
concerns about environmental and social wellbeing. "
When deli customers...
" GIVE UP
AND LEAVE "
It's hard to fill
their shoes.
845.331.2111 | www.deli-pal.com
© 2021 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
http://www.deli-pal.com
Supermarket Perimeter - November 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2021
