Supermarket Perimeter - November 2021 - 28

Bakery: Brownies
moving forward as they cater to the next generation of diners, "
said Stacey Kinkaid, vice president, product development and
innovation, US Foods. " To support our Fall Scoop theme, 'NextGen
Ideas for Next-Gen Diners,' we also incorporated feedback
from our very own US Foods Scholars. US Foods Scholars are Gen
Z and Millennial culinary students who have won scholarships and
professional development opportunities from US Foods to fulfill their
culinary education. It was exciting to watch them engage with the
products and reinforce our insights. "
Ingredients
When it comes to the ingredients to make brownies, vegetable oil is
the best oil to use in a bakery setting if you expect your brownies to
be consumed in five days or less, said Roger Daniels, vice president of
research, development, innovation and quality for Stratas Foods LLC.
Vegetable oil is derived from soybeans and as such is sometimes also
referred to as soybean oil.
In the preparation of brownies, the oil is used to help fold the
ingredients together and contributes a moistness to the finished
brownie. The key reason that vegetable oil is recommended is because
this oil has a bland or neutral flavor, he explains, allowing the goodness
of the other ingredients to come through.
If your bakery is preparing brownies requiring a shelf life in excess of
five days, an option to consider is a more robust form of vegetable oil
known in the food industry as high oleic soybean oil.
Sales of Hershey
baking items
grew 40% in the
second quarter.
" This oil has a bland flavor and was developed to be more stable
than traditional vegetable oil affording the brownie manufacturer the
confidence to meet shelf-life expectations every time, " Daniels said.
Virtual brownie baking classes
Inspired by the work of Camp Ronald McDonald for Good
Times, which supports children with cancer and their
families through free year-round camp programs, Puratos
USA announces a new one-for-one giving campaign that
gives bakers and manufacturers the power to give back
with every order.
From October through December, all customers who visit
the MyPuratos webshop and purchase featured " Camp
Ronald McDonald " products will automatically receive a
10% discount on their purchase, which Puratos will match
with a 10% donation to the camp.
A first of its kind campaign for the bakery industry,
Puratos hopes that the initiative will shine new light
on this important organization and inspire the bakery
industry to continue finding creative ways to give back
to the community-a key pillar of Puratos USA's Puratos
for Purpose corporate social responsibility program.
In addition to the giving campaign, Puratos has also
partnered with the camp on virtual brownie baking classes.
28 - NOVEMBER 2021
Menu ideas
Research shows that Hershey branded ingredients increase purchase
intent, bring in traffic and lead to repeat business. Here are some
prescriptive merchandising and product ideas to increase brownie sales.
* Offer a selection of toppings for your guests to choose.
* Chocolate, chocolate chip, and peanut butter are three favorites.
* S'mores are hotter than ever. Treat your guests to s'mores brownies
or other treats made with Hershey's Milk Chocolate.
Hershey Foodservice ingredients are specifically designed to support
your kitchen operation, from the packaging to the formats. Be sure to
include Hershey brand names on your menu. Doing so drives traffic,
sales, and your bottom line.
The chocolate category is performing well, with growth of
approximately 4% in measured channels for the first half of the year,
according to Michele Buck, chairman of the board, president, and
chief executive officer of The Hershey Company. Everyday chocolate
sales have consistently grown 9% since the pandemic began. While
take-home products are driving outsized growth, instant consumable
products are also growing.
" We are leading not only through our portfolio of iconic brands,
consumer relevant marketing and strong execution, but with our
thought leadership, as well. Within confection, this has enabled us to
drive growth that far exceeds the category and expand our number one
share position in the US, " Buck said.
At Hershey, sales for baking items are performing exceptionally
well, with growth of over 40% in the second quarter. This growth was
across products, including syrup, baking chips, toppings, and cocoa, as
consumers spend more time at home together in the kitchen.
" We have capitalized on this trend to sustain momentum, increasing
marketing spend and generating more content and recipes for our
consumers, " Buck said. " This is important for the second half of the year,
when baking takes on an even bigger role in US households. "
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Supermarket Perimeter - November 2021

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