Supermarket Perimeter - November 2021 - 42

Meat & Poultry: Turkey
" It is merchandized in the refrigerated section and eliminates the time
and hassle of thawing, " Welch said.
" It's also perfect on the grill, in a smoker, in a pressure cooker or slow
cooker, or for a variety of other cooking methods. It's a great alternative
to a whole turkey for the center of the Thanksgiving table, but ready
in less than two hours, and is also convenient for weekend meals and
special occasions. "
Jennie-O recently introduced a new product called Jennie-O turkey
burger blends, featuring a combination of turkey and plant-based
proteins.
Appealing to shoppers
A recent Butterball survey indicates 43% of consumers who changed
their shopping habits due to the pandemic are likely to continue this
behavior in order to spend less time in stores, reduce the number of
New Butterball
products are
meeting the need for
smaller versions of
Thanksgiving and
other gatherings.
stores visited and cut back on total shopping trips.
" For this reason, we recommend retailers use the online environment
to be more consultative for people unsure what to buy or when to buy
it, by connecting products to the number of people the product feeds,
how long it takes to thaw, etc., " Welch said.
" Additionally, maximize traffic flow by placing top revenue/margin
items so consumers pass high impact endcap displays of Butterball
fresh whole turkeys prior to Butterball frozen whole turkeys and
eventually to lower revenue/margin items. "
42 - NOVEMBER 2021
supermarketperimeter.com
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BUTTERBALL
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Supermarket Perimeter - November 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2021

Supermarket Perimeter - November 2021 - Intro
Supermarket Perimeter - November 2021 - 1
Supermarket Perimeter - November 2021 - 2
Supermarket Perimeter - November 2021 - 3
Supermarket Perimeter - November 2021 - 4
Supermarket Perimeter - November 2021 - 5
Supermarket Perimeter - November 2021 - 6
Supermarket Perimeter - November 2021 - 7
Supermarket Perimeter - November 2021 - 8
Supermarket Perimeter - November 2021 - 9
Supermarket Perimeter - November 2021 - 10
Supermarket Perimeter - November 2021 - 11
Supermarket Perimeter - November 2021 - 12
Supermarket Perimeter - November 2021 - 13
Supermarket Perimeter - November 2021 - 14
Supermarket Perimeter - November 2021 - 15
Supermarket Perimeter - November 2021 - 16
Supermarket Perimeter - November 2021 - 17
Supermarket Perimeter - November 2021 - 18
Supermarket Perimeter - November 2021 - 19
Supermarket Perimeter - November 2021 - 20
Supermarket Perimeter - November 2021 - 21
Supermarket Perimeter - November 2021 - 22
Supermarket Perimeter - November 2021 - 23
Supermarket Perimeter - November 2021 - 24
Supermarket Perimeter - November 2021 - 25
Supermarket Perimeter - November 2021 - 26
Supermarket Perimeter - November 2021 - 27
Supermarket Perimeter - November 2021 - 28
Supermarket Perimeter - November 2021 - 29
Supermarket Perimeter - November 2021 - 30
Supermarket Perimeter - November 2021 - 31
Supermarket Perimeter - November 2021 - 32
Supermarket Perimeter - November 2021 - 33
Supermarket Perimeter - November 2021 - 34
Supermarket Perimeter - November 2021 - 35
Supermarket Perimeter - November 2021 - 36
Supermarket Perimeter - November 2021 - 37
Supermarket Perimeter - November 2021 - 38
Supermarket Perimeter - November 2021 - 39
Supermarket Perimeter - November 2021 - 40
Supermarket Perimeter - November 2021 - 41
Supermarket Perimeter - November 2021 - 42
Supermarket Perimeter - November 2021 - 43
Supermarket Perimeter - November 2021 - 44
Supermarket Perimeter - November 2021 - 45
Supermarket Perimeter - November 2021 - 46
Supermarket Perimeter - November 2021 - 47
Supermarket Perimeter - November 2021 - 48
Supermarket Perimeter - November 2021 - 49
Supermarket Perimeter - November 2021 - 50
Supermarket Perimeter - November 2021 - 51
Supermarket Perimeter - November 2021 - 52
Supermarket Perimeter - November 2021 - 53
Supermarket Perimeter - November 2021 - 54
Supermarket Perimeter - November 2021 - 55
Supermarket Perimeter - November 2021 - 56
Supermarket Perimeter - November 2021 - 57
Supermarket Perimeter - November 2021 - 58
Supermarket Perimeter - November 2021 - 59
Supermarket Perimeter - November 2021 - 60
Supermarket Perimeter - November 2021 - 61
Supermarket Perimeter - November 2021 - 62
Supermarket Perimeter - November 2021 - 63
Supermarket Perimeter - November 2021 - 64
Supermarket Perimeter - November 2021 - 65
Supermarket Perimeter - November 2021 - 66
Supermarket Perimeter - November 2021 - 67
Supermarket Perimeter - November 2021 - 68
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