Supermarket Perimeter - November 2021 - 43

She also recommended that stores feature smaller unit size
turkey products in ads and online to let consumers hosting smaller
Thanksgiving gatherings know that they have the turkey products
available to meet their needs.
Partnership with retail customers is key in sharing the potential for
turkey in every area of the menu, Santschi said.
" You will see our portfolio of turkey products showcased in multiple
places, including everything from sample stations at your local club
stores to nationally competitive smoke competitions, " he said. " These
allow us to showcase turkey as an everyday protein option that
deserves a place on every menu. "
He added that turkey deserves a seat right alongside the other centerof-plate
protein options in the supermarket's meat case.
" We are focused on packaging that is fresh and clean to reflect
the nutritious option that turkey provides for families, " Santschi said.
" Having tear-away recipe options near the case is another great way
to get consumers excited about the many different ways turkey can be
prepared or serve as a substitute for traditional beef or pork options.
High visibility and showcasing simple, wholesome and quick at-home
meal preparation options is key. "
Anderson noted that one of the company's busiest times is in
January, when people are making healthy lifestyles commitments.
" Our new Live Well Eat Well initiative shows people how to apply
turkey to specific diets, " she said. " Our team of experts did the
necessary research to create crowd-pleasing recipes that fit into the
following categories: Paleo Diet, Carb Conscious, Clean Eating and
Ketogenic Diet. "
Jennie-O also has a new initiative called Turkey Tonight that
spotlights the versatility and deliciousness of turkey beyond the
holidays. " Through this campaign, we hope to inspire consumers by
sharing new twists on their mealtime favorites that put turkey at the
center of the plate, " Anderson said.
replace traditionally higher
calorie meats in dishes like
burgers and tacos with
ground turkey for a more
wholesome option. "
Kim Anderson, Jennie-O
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Supermarket Perimeter - November 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2021

Supermarket Perimeter - November 2021 - Intro
Supermarket Perimeter - November 2021 - 1
Supermarket Perimeter - November 2021 - 2
Supermarket Perimeter - November 2021 - 3
Supermarket Perimeter - November 2021 - 4
Supermarket Perimeter - November 2021 - 5
Supermarket Perimeter - November 2021 - 6
Supermarket Perimeter - November 2021 - 7
Supermarket Perimeter - November 2021 - 8
Supermarket Perimeter - November 2021 - 9
Supermarket Perimeter - November 2021 - 10
Supermarket Perimeter - November 2021 - 11
Supermarket Perimeter - November 2021 - 12
Supermarket Perimeter - November 2021 - 13
Supermarket Perimeter - November 2021 - 14
Supermarket Perimeter - November 2021 - 15
Supermarket Perimeter - November 2021 - 16
Supermarket Perimeter - November 2021 - 17
Supermarket Perimeter - November 2021 - 18
Supermarket Perimeter - November 2021 - 19
Supermarket Perimeter - November 2021 - 20
Supermarket Perimeter - November 2021 - 21
Supermarket Perimeter - November 2021 - 22
Supermarket Perimeter - November 2021 - 23
Supermarket Perimeter - November 2021 - 24
Supermarket Perimeter - November 2021 - 25
Supermarket Perimeter - November 2021 - 26
Supermarket Perimeter - November 2021 - 27
Supermarket Perimeter - November 2021 - 28
Supermarket Perimeter - November 2021 - 29
Supermarket Perimeter - November 2021 - 30
Supermarket Perimeter - November 2021 - 31
Supermarket Perimeter - November 2021 - 32
Supermarket Perimeter - November 2021 - 33
Supermarket Perimeter - November 2021 - 34
Supermarket Perimeter - November 2021 - 35
Supermarket Perimeter - November 2021 - 36
Supermarket Perimeter - November 2021 - 37
Supermarket Perimeter - November 2021 - 38
Supermarket Perimeter - November 2021 - 39
Supermarket Perimeter - November 2021 - 40
Supermarket Perimeter - November 2021 - 41
Supermarket Perimeter - November 2021 - 42
Supermarket Perimeter - November 2021 - 43
Supermarket Perimeter - November 2021 - 44
Supermarket Perimeter - November 2021 - 45
Supermarket Perimeter - November 2021 - 46
Supermarket Perimeter - November 2021 - 47
Supermarket Perimeter - November 2021 - 48
Supermarket Perimeter - November 2021 - 49
Supermarket Perimeter - November 2021 - 50
Supermarket Perimeter - November 2021 - 51
Supermarket Perimeter - November 2021 - 52
Supermarket Perimeter - November 2021 - 53
Supermarket Perimeter - November 2021 - 54
Supermarket Perimeter - November 2021 - 55
Supermarket Perimeter - November 2021 - 56
Supermarket Perimeter - November 2021 - 57
Supermarket Perimeter - November 2021 - 58
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Supermarket Perimeter - November 2021 - 60
Supermarket Perimeter - November 2021 - 61
Supermarket Perimeter - November 2021 - 62
Supermarket Perimeter - November 2021 - 63
Supermarket Perimeter - November 2021 - 64
Supermarket Perimeter - November 2021 - 65
Supermarket Perimeter - November 2021 - 66
Supermarket Perimeter - November 2021 - 67
Supermarket Perimeter - November 2021 - 68
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