Supermarket Perimeter - November 2021 - 46
Produce
Department design
BY ANDY NELSON
THE QUALITY OF THE FRESH PRODUCE is often the top reason
consumers cite for choosing one grocery store over another. Retailers
can capitalize on that by making sure the look, feel and useability
of their produce departments stand out as much as the fruits and
vegetables sold there.
When retailers set out to create a new produce department or
revamp an existing one, they should remember that it's crucial to create
a sense of freshness, seasonality and convenience for customers, said
Chris Schotsman, vice president of sales and marketing for Cayuga,
Ontario-based Cayuga Displays.
That includes flexible merchandising displays for seasonal and
local produce items and using fruits and vegetables to create a mass
display without overstocking product. Another must: making it easy for
shoppers to move through the department while doing their shopping,
but at the same time making it interesting.
46 - NOVEMBER 2021
Lighting is also a critical factor in produce, Schotsman said -
specifically, " plenty of lighting, directed at the product, and at the right
'color' to enhance all the produce colors. "
Some design concerns are perennial, others change over time. Some
of the trends Cayuga Displays is currently tracking include:
* An emphasis on floor refrigeration switching from long runs of tables
to more use of pods;
* Cross merchandising/solution areas (e.g. adding a caprese salad
station);
* Growth of produce " snacks " , farm market décor, multiple display
heights and a mix of mass and smaller displays (e.g. potato displays:
mass bagged displays on bottom with displays of loose / specialty
potatoes above);
* The development of flexible mobile cases that are able to keep
temperatures at both Critical Control (Below 40 degrees F) and
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Supermarket Perimeter - November 2021
Table of Contents for the Digital Edition of Supermarket Perimeter - November 2021
Supermarket Perimeter - November 2021 - Intro
Supermarket Perimeter - November 2021 - 1
Supermarket Perimeter - November 2021 - 2
Supermarket Perimeter - November 2021 - 3
Supermarket Perimeter - November 2021 - 4
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