Supermarket Perimeter - November 2021 - 6

the
WIRE
Over 90% of
Tyson's employees
are vaccinated
Since the Aug. 3
announcement that
it would require all
its 120,000 US-based
workers to be vaccinated
against COVID-19 by Nov.
1, Tyson confirmed that
as of Sept. 30, more than
100,000 of its employees
have participated.
" Ninety-one percent
of our US team members
have received at least
one dose of a COVID-19
vaccination, " said Derek
Burleson, a company
spokesperson. " And we
continue our vaccination
efforts. "
Meanwhile, the
company continues to
encourage and entice
more workers to get the
6 - NOVEMBER 2021
vaccination, through an
educational program
that includes outreach
to provide them with the
information they need
and answer questions
during one-on-one
conversations.
Tyson offers workers
free on-site COVID-19
vaccinations and it
incentivizes participation
with more than $6
million in sweepstakes
and bonuses of $200 for
fully vaccinated front-line
workers. Workers are
also compensated for up
to four hours of regular
pay if they choose to be
vaccinated somewhere
else or outside of normal
work hours. The efforts
have been effective,
according to the
company.
Study finds
consumers more
attracted to
branded produce
A new research study
found that consumers
prefer branded produce
products. Conducted
by Foodmix Marketing
Communications, the
study looked at branding
within the fresh produce
industry and how
commodity growers can
make a larger profit.
The study surveyed
more than 1,000 regular
produce shoppers
among Boomers, Gen
X, Millennial and Gen Z
generations.
The study found
almost half of Gen X
and Boomers consider it
important that the fresh
produce they buy is
branded, while twothirds
of Millennials and
Gen Z generations are
more likely to purchase
branded fresh produce.
With store brands and
private labels currently
in the forefront of the
produce space, research
shows that there is a
significant opportunity
for branded produce
companies to generate
considerably more share
within the industry.
" We did our homework
to make sure we brought
the industry a fresh
perspective. This is a
landmark study that
will end the debate to
brand or not to brand, "
said Dan O'Connell,
chief executive officer
at Foodmix Marketing
Communications.
" Through our research,
we have identified that
supermarketperimeter.com
customers will indeed
buy more at higher
margins from brands
who embark on sharing
a true, sustainable story.
Consumers have made
it clear that there are not
enough brands to love,
and they want more. "
Foodmix's study
highlighted that brands
with an established
story generate trust and
engagement among
consumers. With
sustainability as a table
stake for many 'Brand
Lovers', it's more about
key attributes that will
drive advocacy and
Brand Love than broad
statements.
When it comes to
generating Brand Love,
there is room for growth
among produce brands
that have successfully
achieved customer
loyalty. Almost 60% of
consumers admit to
" loving " a fresh produce
brand; however, they
struggle to name a
second brand that they
have an emotional
connection with. The
findings suggest that
there is plenty of room
left for produce brands
to achieve advocacy and
Brand Love status.
FMI honors
community
contributions of
Hy-Vee, Northgate
Market and
Cub Foods
FMI - The Food Industry
Association has named
Hy-Vee, Northgate
Market and Cub Foods
as the recipients of
the 2021 Community
Uplift Awards after
the evaluation of 21
nominees.
" Food retailers and
suppliers revere the
communities they serve
and nourish them in
more ways than one, "
said Leslie Sarasin, FMI
president and chief
executive officer. " The
exemplary contributions
of today's winners
highlight the essential
role food industry players
have as champions
of feeding their
communities, supporting
neighborhood welfare
and addressing the
critical issues of the
places they call home. "
Hy-Vee was named
as the Food Insecurity
Programs winner for
contributing significantly
to communities in its
eight-state region over
the past year through a
SOURCE
https://www.meatpoultry.com/articles/25312-tyson-foods-to-require-all-employees-get-vaccinated https://www.meatpoultry.com/articles/25312-tyson-foods-to-require-all-employees-get-vaccinated http://www.supermarketperimeter.com

Supermarket Perimeter - November 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2021

Supermarket Perimeter - November 2021 - Intro
Supermarket Perimeter - November 2021 - 1
Supermarket Perimeter - November 2021 - 2
Supermarket Perimeter - November 2021 - 3
Supermarket Perimeter - November 2021 - 4
Supermarket Perimeter - November 2021 - 5
Supermarket Perimeter - November 2021 - 6
Supermarket Perimeter - November 2021 - 7
Supermarket Perimeter - November 2021 - 8
Supermarket Perimeter - November 2021 - 9
Supermarket Perimeter - November 2021 - 10
Supermarket Perimeter - November 2021 - 11
Supermarket Perimeter - November 2021 - 12
Supermarket Perimeter - November 2021 - 13
Supermarket Perimeter - November 2021 - 14
Supermarket Perimeter - November 2021 - 15
Supermarket Perimeter - November 2021 - 16
Supermarket Perimeter - November 2021 - 17
Supermarket Perimeter - November 2021 - 18
Supermarket Perimeter - November 2021 - 19
Supermarket Perimeter - November 2021 - 20
Supermarket Perimeter - November 2021 - 21
Supermarket Perimeter - November 2021 - 22
Supermarket Perimeter - November 2021 - 23
Supermarket Perimeter - November 2021 - 24
Supermarket Perimeter - November 2021 - 25
Supermarket Perimeter - November 2021 - 26
Supermarket Perimeter - November 2021 - 27
Supermarket Perimeter - November 2021 - 28
Supermarket Perimeter - November 2021 - 29
Supermarket Perimeter - November 2021 - 30
Supermarket Perimeter - November 2021 - 31
Supermarket Perimeter - November 2021 - 32
Supermarket Perimeter - November 2021 - 33
Supermarket Perimeter - November 2021 - 34
Supermarket Perimeter - November 2021 - 35
Supermarket Perimeter - November 2021 - 36
Supermarket Perimeter - November 2021 - 37
Supermarket Perimeter - November 2021 - 38
Supermarket Perimeter - November 2021 - 39
Supermarket Perimeter - November 2021 - 40
Supermarket Perimeter - November 2021 - 41
Supermarket Perimeter - November 2021 - 42
Supermarket Perimeter - November 2021 - 43
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Supermarket Perimeter - November 2021 - 45
Supermarket Perimeter - November 2021 - 46
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Supermarket Perimeter - November 2021 - 49
Supermarket Perimeter - November 2021 - 50
Supermarket Perimeter - November 2021 - 51
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