Supermarket Perimeter - November 2022 - 22

Bakery
INNOVATION
on display
The IBIE delivers practical tips,
techniques, and much more
BY JOHN UNREIN
SPEAKING AT THE BUSINESS OF BAKING FOR BEGINNERS SEMINAR at the
International Baking Industry Exposition (IBIE) Sept. 17-21 in Las Vegas, Mitchie Curran
of Mitchies Munchies, a cake and sugar arts specialist in Las Vegas, emphasized that
consumers shopping online - a growing segment for the bakery business - have a
short attention span. So make your messaging count.
" We have 3-7 seconds to capture a user's attention online, " Curran said, outlining
several key strategies to follow on your business's social media platforms:
* Keep your handles consistent so they are easy to find.
* Use the same profile pics across all social media platforms.
* Follow specific brands and vendors you patronize, local communities (chamber of
commerce) and dream accounts (who you look up to).
The feedback
we've had so
far has been
amazing; so
there couldn't
be a better time
or place. "
Jane Tyler, Cybake
22 - NOVEMBER 2022
* Don't follow (on your business account) celebrities and your family.
* Stop posting selfies every day. " You're not selling you. You want to relate your posts
to your business. "
* Make sure to keep your posts relevant to your business: events, products, reviews,
short videos.
" Social media is a two-way street. Interact and engage, " Curran emphasized.
Another BOBB speaker, Cydni Mitchell of Sweet Fest in Atlanta, further emphasized
that every social media platform has its own audience, and users rely on each app for
different types of content.
Consider TikTok, she said. TikTok Made Me Buy It drew 7.4 billion views in 2021.
" The key to success is relationship building - interact, celebrate others, and support
community involvement, " Mitchell advised. " Once you find something that gets more
engagement, keep posting that type of content - and then use analytics to develop and
refine your content strategy. "
Cybake bakery software announces the introduction of its unique solution for retail
instore bakeries, Cybake ISB, to the market in the United States. Cybake ISB is a retail
production planning and management system used by supermarkets, convenience
stores and others to ensure freshness, improve availability, increase sales, and cut
waste for their instore bakeries and fresh food counters.
Multilingual, cloud-based Cybake ISB tells instore bakery colleagues the best
combination of products to bake or make at the right times via PDAs, tablets, or cell
phones by using forecasts and live sales data.
supermarketperimeter.com
JOHN UNREIN/SOSLAND PUBLISHING COMPANY, DAWN FOODS
http://www.supermarketperimeter.com

Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
Supermarket Perimeter - November 2022 - 10
Supermarket Perimeter - November 2022 - 11
Supermarket Perimeter - November 2022 - 12
Supermarket Perimeter - November 2022 - 13
Supermarket Perimeter - November 2022 - 14
Supermarket Perimeter - November 2022 - 15
Supermarket Perimeter - November 2022 - 16
Supermarket Perimeter - November 2022 - 17
Supermarket Perimeter - November 2022 - 18
Supermarket Perimeter - November 2022 - 19
Supermarket Perimeter - November 2022 - 20
Supermarket Perimeter - November 2022 - 21
Supermarket Perimeter - November 2022 - 22
Supermarket Perimeter - November 2022 - 23
Supermarket Perimeter - November 2022 - 24
Supermarket Perimeter - November 2022 - 25
Supermarket Perimeter - November 2022 - 26
Supermarket Perimeter - November 2022 - 27
Supermarket Perimeter - November 2022 - 28
Supermarket Perimeter - November 2022 - 29
Supermarket Perimeter - November 2022 - 30
Supermarket Perimeter - November 2022 - 31
Supermarket Perimeter - November 2022 - 32
Supermarket Perimeter - November 2022 - 33
Supermarket Perimeter - November 2022 - 34
Supermarket Perimeter - November 2022 - 35
Supermarket Perimeter - November 2022 - 36
Supermarket Perimeter - November 2022 - 37
Supermarket Perimeter - November 2022 - 38
Supermarket Perimeter - November 2022 - 39
Supermarket Perimeter - November 2022 - 40
Supermarket Perimeter - November 2022 - 41
Supermarket Perimeter - November 2022 - 42
Supermarket Perimeter - November 2022 - 43
Supermarket Perimeter - November 2022 - 44
Supermarket Perimeter - November 2022 - 45
Supermarket Perimeter - November 2022 - 46
Supermarket Perimeter - November 2022 - 47
Supermarket Perimeter - November 2022 - 48
Supermarket Perimeter - November 2022 - 49
Supermarket Perimeter - November 2022 - 50
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Supermarket Perimeter - November 2022 - 53
Supermarket Perimeter - November 2022 - 54
Supermarket Perimeter - November 2022 - 55
Supermarket Perimeter - November 2022 - 56
Supermarket Perimeter - November 2022 - 57
Supermarket Perimeter - November 2022 - 58
Supermarket Perimeter - November 2022 - 59
Supermarket Perimeter - November 2022 - 60
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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