Supermarket Perimeter - November 2022 - 33

It gives consumers a convenient turkey option that works great in the
crock pot, on the grill or in the smoker, and which can be flavored in a
variety of ways.
Showcasing health
Attracting interest
There are many opportunities in the turkey category to capture grocery
shopper interest and dedicate shelf space to the turkey category.
" To help grocery shoppers see turkey as more than an entrée only for
the holidays, retailers can cross merchandise key ingredients and share
recipes to encourage shoppers' creativity, " Hennen said. " Additionally,
the turkey category is often sought by health-conscious grocery
shoppers. Showcasing health benefits, especially protein content, on
the package is a valuable opportunity for the turkey category and entire
meat case. "
In terms of marketing, Jennie-O has always taken an everyday
approach to turkey and its messaging has centered on how turkey
is perfect for the everyday protein occasions and doesn't have to be
reserved for holidays or special events.
" Our current campaign is our recently launched 'Queen of Protein'
campaign to showcase the protein that reigns supreme - turkey, "
Behne said. " The campaign personifies the fun that can accompany
mealtimes-from celebrating daily life to special occasions-and
encourages home cooks to win with turkey at every event from grilling
to appetizers to meal prepping and more. "
benefits, especially protein
content, on the package
is a valuable opportunity
for the turkey category
and entire meat case. "
Annie Hennen, Midan Marketing
Additionally, the campaign launch comes with updated packaging
and new recipes, like curried turkey tacos and southwestern sliders.
So, even though marketing doesn't seem as important in the fall
when consumers already have turkey on the mind, it's still as vital as
ever this November to keep more customers-especially millennials
and younger shoppers-to keep from exploring other options for the
holidays.
2023 NEW YEAR OF DELI
845-331-2111 | professionalseriesequipment.com
© 2022 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
In-Store " Relationship Management " Specialists
May be covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522;
5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042; 7,419,063; 9,440,667; D480,528; D481,513;
10,087,066. Other U.S. & foreign patents pending.
supermarketperimeter.com
NOVEMBER 2022 - 33
THE
THE
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Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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