Supermarket Perimeter - November 2022 - 36

Produce
BY ANDY NELSON
CALIFORNIA, WHERE A MAJORITY OF LOS ANGELES-BASED
WONDERFUL CITRUS'S FRUIT IS GROWN, has experienced an
extremely dry summer, with a series of record-breaking heat waves,
said Zak Laffite, the company's president.
Lack of water and resources will have an impact on fruit size and
overall yield across all varieties, Laffite said. That said Wonderful is
confident that it's well positioned to adapt to these harsh conditions,
he added, given its innovative farming practices and expertise and the
specific locations where its ranches are located.
Wonderful began shipping its Wonderful Halos in November and
expects to ship through May. Wonderful Seedless Lemon shipments also
kicked off in November and are expected to run into June. Wonderful
will also ship California navels, car acaras and minneolas and Texas
oranges, grapefruit and limes during the domestic season.
Wonderful keeps a close eye on consumer demands and needs and
is constantly looking for new varieties that will delight consumers while,
at the same time, fill availability gaps and extend seasons, Laffite said.
Recently, the company has been particularly excited about the
expansion of Wonderful Seedless Lemons, with new plantings in
various growing regions that will increase volumes and availability.
Wonderful began shipping the fruit in 2019.
Over the past five years, Laffite said, Wonderful's lemon growth has
been second only to the growth in its mandarin program. The naturally
36 - NOVEMBER 2022
seedless, non-GMO Project verified variety has
been a " game changer, " Laffite said.
" We've been able to move the category
forward, while creating opportunities for growth
by pushing innovation. We're increasing
distribution each year as newly planted
trees begin producing fruit in our California
groves. "
Consumers are cooking more at
home and using lemons for a variety of
occasions, he added.
Wonderful Seedless Lemons are still
a fairly new product, and Wonderful is
working hard to raise awareness of them,
Laffite said.
Volumes of the variety are still limited,
so the company has had to focus in
marketing efforts on select
markets and channels. New for
this season are secondary display
bins, which are perfect for multiple
locations throughout any store
format, Laffite said.
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Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
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Supermarket Perimeter - November 2022 - 11
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
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