Supermarket Perimeter - November 2022 - 37

" They have a small footprint and feature beautiful recipes and
cocktails to inspire new usage occasions and demonstrate how
Wonderful Seedless Lemons can enhance any dish or beverage, "
Laffite said.
New marketing tools for Halos
Wonderful Halos, the product that put Wonderful Citrus on the map,
is getting a marketing boost this season with a targeted, multimillion-dollar
campaign that includes social media, in-store POS
displays and a collection of colorful stickers.
It comes on the heels of last season's regionally targeted social
media campaign, which drove higher sales growth for Wonderful in
ad markets versus non-ad markets.
Wonderful Halos is also launching an updated POS lineup,
including a new Halos spectacular display and holiday-themed
accessories that will be available for the California season.
The company is also leveraging its online presence to increase
awareness and engagement with its consumers by sharing
promotions, hosting giveaways and interacting with followers across
its social media channels. Wonderful also relaunched its Wonderful
Halos website, which has lots of recipes and craft inspiration, along
with nutrition facts.
Over the past two years, Wonderful has seen soaring interest in
citrus subcategories for their functional benefits - highlighted by
their high Vitamin C levels - and convenience, Laffite said.
" As pre-pandemic routines reemerge, consumers are seeking
good-for-you snacks they can enjoy on-the-go and incorporate into
their healthier lifestyles, especially ones offered by citrus. "
MAKING THE MOST OF YOUR JUICER PROGRAMS
LOCATION
TIMING
Select a high traffic area for your juicer. The best
department is in the produce department.
DISPLAY
Display your fresh squeezed orange juice in a bed of
flaked ice. Surround the display and juicer with stacked
crates of fresh oranges. This helps to create an eye
catching display. Add in hanging colorful signs advertising
that the juice is 100% pure and fresh-squeezed.
SAMPLES
Have a sampling plan in place and while juicing make
sure to offer samples of the fresh squeezed juice.
Sampling will increase your sales of juice. It's a good
idea to keep the oranges chilled, this will provide your
customers delicious chilled fresh orange juice.
(Source: Juicernet)
Always juice during peak shopping hours. The best time
for juicing is your busiest time of the day because when
you start the juicer, the fragrance of fresh orange juice
will fill the air and attract customers to the produce
department. Seeing the juice being made fresh reinforces
your store as a place to get healthy fresh food.
TURNOVER and ROTATING
It's best to make enough juice to sell in one day.
Leftover juice should be arranged to be sold first.
Valencia orange juice will keep approximately one week
in your cooler from the time it was squeezed.
CLEANING
It should be a standard operating procedure to
fully clean the machine daily. A clean machine
on display is good for your juice business.
supermarketperimeter.com
NOVEMBER 2022 - 37
WONDERFUL
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Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
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