Supermarket Perimeter - November 2022 - 51

INSIDER
SPOTLIGHT
Sandwiches
PACKAGING
Single-serve
PREPARED
FOODS
by Andy Nelson
CINCINNATI-BASED KROGER'S
LATEST FORAY into outsourcing
prepared foods for sale in its
fresh perimeters is a Kitchen
United MIX facility in one of its
Dallas stores.
The facility, located in the
Kroger on East Mockingbird Lane,
is a " virtual food court " right in
the store, according to Kroger.
" Customers have the option
to mix and match items from
various restaurants on one order
for pickup or delivery, ultimately
allowing individuals and groups
to enjoy variety without having
to compromise. "
Kitchen United MIX houses
local and national restaurants,
including Dog Haus, Curry Up
Now, Monkey King Noodle
Company, Celebrity Chef
David Chang's Fuku, Capriotti's
Sandwich Shop, Carl's Jr., BadAss
Breakfast Burritos and The
Impossible Shop.
This opening marks the first
Kitchen United MIX in Dallas and
the company's third partnership
within Kroger stores. Kitchen
United MIX has a total of four
locations in Texas, which
includes a new location in Frisco
that opened last month.
" Kitchen United MIX is proud
to open our first state-of-theart
grocery installation in the
Dallas area, " said Kitchen United
Chief Executive Officer Michael
Montagano. " We recently debuted
our supermarket concept, and
guests have been incredibly
impressed with the convenience
and variety Kitchen United MIX
provides. "
Kroger is always looking for
new and unique ways to help its
customers answer the 'What's
for dinner tonight?' question,
said Keith Shoemaker, president
of Kroger's Dallas division. The
collaboration with Kitchen
United, he said, is special because
customers' restaurant-quality
meals will be crafted while they're
shopping for the fresh food and
pantry staples their families need.
" When our customers think
of food, they think of Kroger, "
said Dan De La Rosa, group vice
president of fresh merchandising
for Kroger. " The Kitchen United
collaboration provides the fresh,
on-demand meals our customers
crave. It is one more innovative
example of how Kroger is fulfilling
its commitment to anything,
anywhere, anytime. "
Ordering is available via
on-site digital kiosks, online at
KitchenUnited.com, or through
the Kitchen United MIX App. While
customers can also order from
the restaurants housed in Kitchen
United MIX through various
third-party delivery platforms,
" multi-restaurant ordering " is only
available through the Kitchen
supermarketperimeter.com
United MIX
ordering
platform.
Kroger and Kitchen
United announced their national
partnership in 2022.
Earlier this year, Kroger's
Ralphs banner and Kitchen
United opened an offsite central
kitchen facility that provides
prepared and other value-added
foods to Ralphs customers.
The first " kitchen center "
concept by the two companies
opened in the Westwood
neighborhood of Los Angeles.
Customers can build their freshly
prepared, on-demand restaurant
meals from any or all of several
participating restaurants to
satisfy even the pickiest eaters.
The kitchen center concept
enables customers to place an
order digitally using Kitchen
United's proprietary MIX
platform.
NOVEMBER 2022 - 51
Kroger
shoppers in
Dallas will have
access to a wide
range of new retail
foodservice
offerings.
KITCHEN UNITED MIX
http://www.supermarketperimeter.com

Supermarket Perimeter - November 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2022

Supermarket Perimeter - November 2022 - Intro
Supermarket Perimeter - November 2022 - 1
Supermarket Perimeter - November 2022 - 2
Supermarket Perimeter - November 2022 - 3
Supermarket Perimeter - November 2022 - 4
Supermarket Perimeter - November 2022 - 5
Supermarket Perimeter - November 2022 - 6
Supermarket Perimeter - November 2022 - 7
Supermarket Perimeter - November 2022 - 8
Supermarket Perimeter - November 2022 - 9
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Supermarket Perimeter - November 2022 - 11
Supermarket Perimeter - November 2022 - 12
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