Supermarket Perimeter - November 2022 - 6

the
WIRE
Gen Z not as
brand-centric
Gen Z consumers are
less likely to view brands
positively compared
to other age groups,
according to research
from the market
researcher Morning
Consult.
The data showed
the average favorability
rating of brands was
33% among all adult
consumers and 36%
among millennials, as
opposed to an average
favorability of 27%
among Gen Z.
Additionally, Gen Zs
were more likely to have
a high " unfavorability "
rating across brands
(10%), a slight increase
compared to other age
ranges. Some brands still
manage to overcome the
trend and gain a foothold
with younger consumers.
Companies with the
highest favorability
among Gen Z (roughly
80%) were major retailers
like Amazon, Walmart
and Target, ranking
fourth, sixth and seventh
respectively.
Food and beverage
brands are viewed the
most favorability by the
younger generation,
accounting for roughly
half of their 40 most
highly rated companies.
M&M rated the highest at
fifth, with Doritos, KitKat
and Oreo closing out
the top 10.
Gen Zs also hold
higher opinions of food
delivery services like
DoorDash compared to
other adult consumers,
earning a favorability
rating of 65.5%
and 46.7% among
each group.
New ShopRite design
spotlights fresh
The Garden State
Pavilions ShopRite
location has finished
multimillion-dollar
renovations adding
all new sections and
shopper experiences to
the store.
The new and
expanded sections
include a " Kosher
Experience, " " Fresh to
Table " and instore café.
" The newly expanded
'Kosher Experience'
section offers an
expanded array of items
adhering to nationally
recognized strict Glatt
Kosher standards and is
supervised by the Cherry
K Vaad Hakashruth
with a full-time on-site
mashgiach, who ensures
kosher foods comply
with Jewish dietary
laws, " ShopRite said.
Some of the Kosher
departments in this
section are bakery, sushi,
liquor, wine and catering.
The " Fresh to Table "
section is a unique
store-within-a-store
concept that creates
trendy grab-and-go
meals and prepared
foods with produce and
other fresh department
ingredients. The section
also highlights offerings
from ShopRite's private
labels Bowl & Basket and
Wholesome Pantry.
Along with the
expanded sections, the
renovations also included
creating a more modern
space with high ceilings,
energy-saving LED
lights, updated checkout
stations and new signs.
Study: parents
searching for bitesized
veggie snacks
In an online survey
conducted by OnePoll
for Veggies Made
Great, 1,000 millennial
parents of school-aged
children answered
questions about their
typical vegetable
consumption habits.
The survey found that
The Fresh to Table
section is one of many
new fresh-centric
touches at the retailer's
revamped Garden
State Pavilions store.
6 - NOVEMBER 2022
supermarketperimeter.com
while 63% of the parents
surveyed said they knew
they needed two to
three cups of vegetables
daily, the majority only
eat one or two cups per
day. However, 88% of
respondents said they
did want to increase their
daily vegetable intake,
and 60% said they would
prefer to do so with
bite-sized snacks.
According to Veggies
Made Great, two of the
top reasons the surveyed
families were not eating
as many vegetables as
they believed they should
were taste and spoilage.
While cost was not
among the top answers,
42% of the parents
said they forget the
vegetables are in their
refrigerator, 64% said
that at least one to three
of the vegetables they
purchase each week spoil
before they are able to
use them and half of the
parents said they would
eat more vegetables if
they tasted better.
More than one-third
of the respondents said
they struggle to find
new ways to prepare
vegetables, Veggies Made
Great said.
As for attempted
solutions, 53% of
respondents said they
try to only buy common
vegetables such as
carrots, 48% try adding
spices to their vegetables,
45% try hiding the
vegetables in meals
and 43% try grating or
chopping the vegetables
into smaller pieces.
" What is encouraging
is that parents are aware
of the importance of
getting more vegetables
in their family's diet, but
taste and eating the same
vegetables over and
over again seem to be
the biggest hurdle, " said
Yehuda Pearl, chairman
of Veggies Made Great.
" That's why we created
Veggies Made Great to
be a deliciously easy and
convenient way to add
more veggies. It is food
people are happy to eat. "
SHOPRITE
http://www.supermarketperimeter.com
Supermarket Perimeter - November 2022

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