Supermarket Perimeter - November 2023 - 20

Bakery
Premium
donuts
Ready-to-sell options are driving growth
By John Unrein
THE DONUT WORLD IS ENJOYING A LIFT, thanks to flavor innovation
and a wider variety of ready-to-sell options.
Melissa Altobelli, senior vice president, bakery vertical at Circana,
said that " donuts are on fire " in the supermarket perimeter based on the
latest Circana research that reveals bakery dollars are up 12.2% overall.
" The bakery department is outperforming total food, " said Altobelli
during a recent IDDBA webinar. " Bakery and deli are really having a
great year - all things considered. "
Product innovations like mocha spice donuts and plant-based
croissants are attracting bakeries that are seeking crave-worthy
products, according to consumer experts who presented at the Taste
Tomorrow event by Puratos on Sept. 19-20 in Austin, Texas. The
Marketplace, created by Puratos, enabled attendees to sample decadent
sweet goods, breads, and chocolate, featuring recipes that have health
and wellbeing, innovation, and sustainability at their core.
" Everyone is willing to try plant-based. (The plant-based croissant) is
one of my personal favorites, " said Braden Cadenelli, senior manager,
20 - NOVEMBER 2023
National Innovation Centers for Puratos. " But how do you translate
trends into product applications. We provide recipes and product ideas
to our application team, which creates solutions for our industrial
baking and artisanal baking customers across the world. "
Attendees gained valuable insights from a deep dive into the trends
uncovered by the international Taste Tomorrow survey. Trends were
presented by Rollo McIntyre, global head of innovation at Ipsos. The
first trend block focused on innovation. After learning more about what
consumers want, attendees learned firsthand how Puratos experts bring
those trends to life.
" Consumers are much more informed today and are much more
demanding. People purchase for a lot of different reasons - but there's
no room for average, " McIntyre said.
In North America, the Taste Tomorrow survey shows, 58% of
consumers want to try a new combination of tastes. Sourness is
trending, for example, as consumers enjoy the tangy taste of a lemon
tart or a pastry with blood orange glaze.
supermarketperimeter.com
Photos: John Unrein/Sosland Publishing Co.

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Supermarket Perimeter - November 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2023

Supermarket Perimeter - November 2023 - Intro
Supermarket Perimeter - November 2023 - 1
Supermarket Perimeter - November 2023 - 2
Supermarket Perimeter - November 2023 - 3
Supermarket Perimeter - November 2023 - 4
Supermarket Perimeter - November 2023 - 5
Supermarket Perimeter - November 2023 - 6
Supermarket Perimeter - November 2023 - 7
Supermarket Perimeter - November 2023 - 8
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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