Supermarket Perimeter - November 2023 - 22

Bakery: Premium donuts
the classics. Clyde's proudly serves up your customers' favorite varieties,
from bismarks to crullers, cinnamon rolls to pączki.
Fritters feature Clyde's signature fritter recipe and a unique handchopped
appearance. They are made with real fruit and come in Apple,
Cherry, Blueberry and Maple flavors. Choose from Ready to Finish,
Ready to Sell, or Ready to Serve.
Twists are available in Cinnamon, French Toast, and Original flavors
and come in Ready to Finish or Ready to Serve varieties. Clyde's offers
stamped varieties or, for an extra special touch, Hand-Rolled Twists.
Unparalleled in the marketplace, these offer an artisanal quality your
customers will appreciate.
Every season brings excitement with Clyde's Donuts on the menu.
Here are some of the shapes, flavors, and decorating ideas to help make
every season something to celebrate:
Filled Stars - Christmas
Tear-Drop Shapes - Christmas trees or Halloween ghosts
Filled Hearts - Valentine's Day or Sweetest Day
Ovals - transform to footballs or Easter eggs
Winter flavors
From pumpkin spice to cinnamon and nutmeg, winter flavors are the
highlight of the season. Start incorporating these delightful flavors into
your products to bring that vibe to your customers. You could introduce
cinnamon rolls or apple spice donuts to your menu, according to
BakeMark. Nothing says winter baking like a unique seasonal menu.
Consider launching limited-time offers featuring classic fall ingredients
like apples, pumpkins, and pecans. A signature donut or a special
Thanksgiving dessert can set your bakery apart from competitors. With
BakeMark's vast line of fruit fillings, you will have all you need for that
special treat.
And when it comes to fall
People purchase for
a lot of different
reasons - but there's
no room for average. "
Rollo McIntyre, Ipsos
baking, appearance matters.
Emphasize the warm colors
in your bakery's décor
and product presentation.
Decorate your donuts with
autumn leaves or include
colorful toppings that reflect
the season's hues.
A mistake some bakeries
make is buying a bag of mix
for every flavor, which limits
their variety, adds food cost, and takes up valuable storage space. For
example, if you only buy Cherry Donut Mix, your " daily specials " could
look like this: Monday - cherry cake donut / red icing; Tuesday -
cherry cake donut / white icing: Wednesday - cherry cake donut / pink
icing; Thursday - cherry cake donut / red sprinkles, Friday - cherry
cake donut / white sprinkles, etc.
Instead, use Fruit-O Concentrate, BakeMark suggests, to give your
display case endless variety and daily specials. By adding just 1 - 3
ounces of Fruit-O to your regular batter, dough, or icing, you can
create endless combinations of colors and flavors. How about this
lineup to interest your customers. Monday - lemon cake donut with
raspberry icing; Tuesday - Banana Cake Donut with cream cheese icing:
Wednesday - Pina Colada donut with pineapple cake and coconut iced
topping; Thursday - Orange cake donut with Vanilla icing; and Friday -
Blueberry cake donut with blueberry swirl icing. Fruit-Os are very highly
concentrated to maximize flavors and reduce food costs. Just buy one
bag of cake donut mix. Every time you add Fruit-O Concentrate, you
save on a bag of cake donut mix you don't have to buy.
Apple and cherry flavors
are popular fillings
In morning bakery,
plain, blueberry, and
assorted are driving
dollars in both perimeter
and center of store.
Source: Circana
22 - NOVEMBER 2023
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Supermarket Perimeter - November 2023

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