Supermarket Perimeter - November 2023 - 31

cient
Prepared foods
departments
reach new heights
with cuttingedge
technology
By Hayley Hyer
WITH LABOR SHORTAGES INTERNALLY and increased
consumer demand for convenience and speed externally,
retailers are facing pressure to bump up efficiency in the
in-store deli.
Technology company Diebold Nixdorf, based in Hudson,
Ohio, offers retailers a variety of self-service kiosks to suit
their needs. For prepared foods, a major game changer is the
self-ordering kiosks.
Self-ordering technology allows consumers to avoid
waiting in lines and pick up their orders when it is convenient
for them. This can allow them more time to shop while their
order is being prepared, potentially leading to increased sales.
On the labor side, employees who would normally be tied
to a register taking orders are free to focus their efforts on
preparing orders and thoroughly following the store's food
safety and quality procedures.
Diebold Nixdorf's self-ordering kiosks are available in
multiple styles from touch screens mounted on a wall to
traditional touch screens on a stand. Retailers can also
choose from several different screen sizes.
According to Diebold Nixdorf, self-ordering kiosks offer the
following benefits and features:
* Maximizes sales space with a compact physical footprint.
* Meets the needs of on-the-go customers with fast,
convenient card and NFC payment options.
* Built for 24/7 operation to offer flexible configuration
options for a wide range of market segments.
* Use of latest BEETLE ePOS technology, which offers
excellent scalability and can easily adapt to the constantly
changing retail business environment.
Q&A: how self-service technology
elevates in-store delis
NINO HÖRTTRICH, head of global marketing retail at Diebold
Nixdorf, explains the benefits that self-service kiosks provide to
retail deli departments.
What do consumers care about
the most when it comes to
convenience in grab-and-go/
foodservice?
From a customer journey and
technology standpoint, it is very
important for people to have all
available choices in sight - and
also the ability to place an order,
pay and grab up their purchase
without long queuing.
How does the technology you
offer fulfill some of those
priorities?
We enable retailers to
streamline their processes and
increase customer service,
supported by our self-checkout
and self-ordering technology.
Our in-store self-ordering
kiosks provide a frictionless
experience for the consumers by
providing full view of the menu
items, an integrated payment
process and security that the
order is transferred correctly to
the fulfillment unit - whether
this is the kitchen or a bakery for
customized cake order, etc.
What consumer demographics
benefit the most from this
technology, or who is using it
the most?
We observe that all
demographics benefit from
self-service technology, whether
in a playful way, or in regards of
having time to make a selection
out of the menu without being
pushed by a forming queue
behind the individual ordering.
Certainly, self-service usually
is very frequently utilized
by customers who desire to
supermarketperimeter.com
NOVEMBER 2023 - 31
get quickly in and out of the
store, getting what they want
right away.
How does this technology help
your retail customers stand out
from other supermarkets?
Our customers utilize in-store
ordering technology in various
ways. We see a high demand for
food courts and cafés that are
Katelyn Betz / Sosland Publishing Co.
http://www.supermarketperimeter.com
Supermarket Perimeter - November 2023

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