Supermarket Perimeter - November 2023 - 38

Cheese: Snacking
According to Circana data cited by Emmi Roth, 50% of consumers
often eat snacks instead of a meal because they're on the go, up 6%
from 2021 to 2023.
Two-thirds of consumers snack to fuel up for the day, also up 6%.
Saputo expands Frigo line
Saputo USA, a division of Montreal-based Saputo, markets snacking
cheese for retail under its Frigo Cheese Heads banner, said Nicole
Austin, marketing manager for retail dairy.
The line includes string cheese, gouda sticks, mild cheddar sticks,
swirls and Colby Jack sticks.
The No. 1 string cheese brand on the market, Frigo products are
available at retailers across the country, Austin said.
In recent years Saputo has expand the Frigo portfolio to meet
evolving consumer needs, she added. One example is snacking combo
packs, which include cheese sticks along with meat snacks, like beef
and turkey sticks, for extra protein.
Saputo has also introduced new flavors, like gouda, and created
on-the-go snack packs for quick grab-and-go snacking.
Consumers will also soon be able to find Frigo Cheese Heads Whole
Milk string cheese in grocery stores. Rolling out this fall, it provides a
good source of calcium and five grams of protein for a perfect snack
on-the-go, Austin said. Snacking cheeses offer a perfect opportunity for
getting creative and fun with marketing, Austin said.
For instance, in 2022, Saputo launched the " We Are All Cheese Heads "
campaign, which stars " a zany cast of string cheese characters that are
as unique as the families and tweens who enjoy Frigo Cheese Heads
snacks, " she said.
The campaign and characters were inspired by the ongoing debate of
how to best eat string cheese, she added, creating a new and whimsical
take on marketing.
" Peel, chomp, nibble or twist - there is no wrong way to eat Cheese
Heads snacks. "
Snacking cheese has always been a family refrigerated staple with its
portability and satiety qualities, as well as its great pairability with other
snack foods, Austin said.
" During the pandemic, consumers made a shift toward comfort
foods, as well as easy-to-grab and healthy snacks. Cheese became
a go-to during this time due to its convenience, delicious taste and
nutritional benefits, like calcium and protein. "
38 - NOVEMBER 2023
supermarketperimeter.com
Saputo, Kerrygold

https://www.briochegourmet.com/ http://www.briochegourmet.com/plant-based/

Supermarket Perimeter - November 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2023

Supermarket Perimeter - November 2023 - Intro
Supermarket Perimeter - November 2023 - 1
Supermarket Perimeter - November 2023 - 2
Supermarket Perimeter - November 2023 - 3
Supermarket Perimeter - November 2023 - 4
Supermarket Perimeter - November 2023 - 5
Supermarket Perimeter - November 2023 - 6
Supermarket Perimeter - November 2023 - 7
Supermarket Perimeter - November 2023 - 8
Supermarket Perimeter - November 2023 - 9
Supermarket Perimeter - November 2023 - 10
Supermarket Perimeter - November 2023 - 11
Supermarket Perimeter - November 2023 - 12
Supermarket Perimeter - November 2023 - 13
Supermarket Perimeter - November 2023 - 14
Supermarket Perimeter - November 2023 - 15
Supermarket Perimeter - November 2023 - 16
Supermarket Perimeter - November 2023 - 17
Supermarket Perimeter - November 2023 - 18
Supermarket Perimeter - November 2023 - 19
Supermarket Perimeter - November 2023 - 20
Supermarket Perimeter - November 2023 - 21
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