Supermarket Perimeter - November 2023 - 48

Produce
Imports
By Andy Nelson
EXPANDING PRODUCTION in the Southern Hemisphere is giving US
retailers even more options to meet their customers' needs for fresh
produce in the late fall and winter.
Last year was the first in which the United States received a significant
increase in cherry imports from Chile, and it was backed by a strong
investment in promotions, said Karen Brux, managing director of
the Chilean Fresh Fruit Association (CFFA) and director of CAIA, San
Carlos, Calif.
" The Chilean cherry industry has seen phenomenal growth over the
past several years, " Brux said.
In the past decade, Chilean cherry volumes have jumped from 10
million boxes to 83 million boxes.
The Chilean Cherry Committee's initial estimate for the coming
season is 101 million boxes, which would be another increase of 22%.
Looking ahead, Brux said Chile could see 140 million boxes by the
2025/26 season.
48 - NOVEMBER 2023
US exports are also surging. Volumes increased from 1.4 million boxes
in 2020/21 to 3.6 million in 2022/23.
China, the main market for Chile, takes 89% of the total crop.
CFFA will support retailers with a strong investment in marketing
those greater volumes of Chilean cherries, Brux said.
Much of that marketing effort will focus on educating Americans
about cherries from Chile. Many if not most consumers still associate
cherries with a short summer window of domestic fruit from the Pacific
Northwest and California.
" Winter cherries are still not a 'must-have' for some retailers, with
many consumers unaware that fresh cherries are available during the
winter months, " Brux said. " It's important that we invest heavily in retail
programs that will support retailers in their sales of Chilean cherries,
both in-store and online. "
The association will also work hard to reach out to consumers
directly, Brux said.
supermarketperimeter.com
Chilean Fresh Fruit Association
Cherries are no
longer a summer-only
treat for US consumers,
thanks to South
American imports.

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Supermarket Perimeter - November 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2023

Supermarket Perimeter - November 2023 - Intro
Supermarket Perimeter - November 2023 - 1
Supermarket Perimeter - November 2023 - 2
Supermarket Perimeter - November 2023 - 3
Supermarket Perimeter - November 2023 - 4
Supermarket Perimeter - November 2023 - 5
Supermarket Perimeter - November 2023 - 6
Supermarket Perimeter - November 2023 - 7
Supermarket Perimeter - November 2023 - 8
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