Supermarket Perimeter - November 2023 - 6

the
WIRE
creating a brand that fills a
void for some customers
and creates a cultural
experience for others. "
Products now available
Kroger launches
Hispanicthemed
brand
The Kroger Co. is
expanding its private
label portfolio with a
new Hispanic-inspired
brand. Kroger Mercado
includes more than 50
items across several
product categories, such
as fresh meat, beverages,
snacks, sides and
desserts. The brand also
includes a range of core
Hispanic ingredients to
help consumers create a
variety of authentic Latin
American meals.
" Kroger Mercado
embraces Hispanic
culinary heritage with
the quality and innovation
our customers have
come to know and
expect from Our Brands
(Kroger's private label
business unit), " said Juan
De Paoli, vice president
of Our Brands at Kroger.
" We are thrilled to offer
authentic products
that are accessible and
exceptional in quality,
6 - NOVEMBER 2023
under the label include
queso fresco and queso
panela, Oaxaca cheese
balls, ready-to-cook
flour tortillas, chorizo
ground sausage, thin
sliced beef strip steak,
pork stew meat and
more. Kroger Mercado
joins the company's Our
Brands lineup alongside
private labels like Private
Selection, Simple Truth
and Smart Way, an
opening price point brand
that debuted last year.
Hy-Vee introduces
retail media platform
Retailer Hy-Vee, Inc.
launched its new
platform, RedMedia,
at Groceryshop in Las
Vegas Sept. 19-21.
Hy-Vee RedMedia
was designed to allow
companies to customize
omnichannel marketing
strategies while providing
consumers with a more
personalized shopping
experience.
" Retail media is
outpacing traditional
marketing and will be
a game changer in
consumer marketing, "
said Jason Farver,
president of Hy-Vee
RedMedia. " Leveraging
insights allows
companies to be smarter
and more strategic with
their marketing dollars,
while also improving the
customer experience
by reaching the right
customer at the right
time with the right
product offering. "
According to the
company, Hy-Vee's
broad business portfolio
gives it unique insights
to consumer behavior,
lifestyles and values.
" As a retailer, Hy-Vee
reaches millions of
customers and patients
each year through its
diverse portfolio of
services, which includes
food and grocery, as well
as pharmacy, dietetics,
specialty health care,
banking, manufacturing,
construction, wine and
spirits, and more, " the
company said. " Hy-Vee
also operates several
digital-driven ventures
including Hy-Vee Aisles
Online, WholeLotta.com,
VCRx.org and RedBox Rx. "
According to
Hy-Vee, the retail chain
recently was honored
as Supermarket News'
2023 Retailer of the Year,
made Newsweek's list
of America's Top 5 Most
Trusted Brands for 2023,
and was named Mass
Market Retailers' 2023
Innovator of the Year.
Whole Foods,
Sprouts earn
top marks for
animal welfare
The American Society
for the Prevention of
Cruelty to Animals
(ASPCA) has released
its first Supermarket
Scorecard, which will
annually evaluate the
20 largest grocery store
chains in the United
States on their policies
to address critical animal
welfare issues.
Two retailers - Whole
Foods Market and
Sprouts Farmers Market
- earned A grades from
the ASPCA.
That means they
have policies regarding
the following top
three issues:
1. Chickens raised for
meat (also known as
broiler chickens)
2. Egg-laying hens
3. Pregnant pigs
" At Sprouts, improving
animal welfare is an
ongoing process that
is a fundamental part
of our responsible
sourcing efforts, " said
Brandon Lombardi, chief
sustainability officer,
Sprouts Farmers Market.
" It is important to our
customers and is the
right thing to do. We
are proud to be leading
in transparency as
we continue to make
progress on our animal
welfare commitments. "
" Since we first opened
our doors over 40 years
ago, we've continued to
raise the bar on our quality
standards, including
our commitment to
animal welfare as part
of our higher purpose
to nourish people and
the planet, " said Karen
Christensen, senior vice
president, merchandising
for perishables & quality
standards, Whole
Foods Market. " We're
proud to be recognized
by the ASPCA for
our commitment to
continuous improvement
in agriculture and animal
welfare and providing the
transparency customers
want in understanding
how animals are raised. "
According to the
The ASPCA released its first
scorecard for grocery retailers.
supermarketperimeter.com
ASPCA, consumers' food
purchasing decisions
continue to be influenced
by animal welfare more
and more. However,
the organization said
consumers are usually
thinking about individual
brands and may not
realize how much
supermarkets themselves
play an important role in
animal welfare.
Kroger, Photobuay - stock.adobe.com
https://www.hy-vee.com/aisles-online https://www.hy-vee.com/aisles-online https://wholelotta.com/ https://www.vcrx.org/ https://www.redboxrx.com/ http://www.supermarketperimeter.com
Supermarket Perimeter - November 2023

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