Supermarket Perimeter - November 2024 - 17

Shipped frozen, the Pistachio Filled Croissant is
operator-convenient, going from freezer to oven and baking
to crispy, layered perfection in just over 20 minutes. "
Raoul Dexters, Vandemoortele USA
said that to assess consumer demand for premium pastries, the team at
Europastry analyzes various factors beyond just market trends.
" Our sales data consistently reflects a growing interest in this
exceptional category. Engaging directly with our customers through
conversations and feedback has revealed a strong enthusiasm for
premium offerings, " she said.
In response to this demand, Europastry has introduced its new line
of thaw-and-bake Sophie croissants this year, along with exciting new
flavors of fully baked and decorated thaw-and-serve Dots Original
donuts. Additionally, they are proud to present premium fully baked
pastries, featuring excellent fillings such as the new Cremadet - an
authentic puff pastry filled with real custard - and the Xuxos, a fried
croissant filled with its house-made custard crème.
" Today's consumers seek indulgence while maintaining a healthconscious
approach. This is where premium pastries and donuts,
crafted with high-quality ingredients, become particularly appealing, "
More Pascual said. " Even at a higher price point, many consumers
are willing to invest in these products for the enhanced quality and
experience they offer. "
Vandemoortele's master bakers are consistently creating new
products to help its customers meet their consumers' needs.
" Our new Pistachio Filled Croissant is a savory-sweet addition to
our extensive line of filled croissants including chocolate, apricot,
strawberry and raspberry. This addition follows an increased demand
for our filled croissants, as they increase variety to satisfy more
consumers' tastes without increasing labor, " Dexters said. " Shipped
frozen, the Pistachio Filled Croissant is operator-convenient, going
from freezer to oven and baking to crispy, layered perfection in just
over 20 minutes. The existing flavors are offered in full size and a mini
assortment, and Pistachio will be available to customers in Q1 of 2025. "
Additionally, Vandemoortele's Bake'Up All-Butter Sandwich Croissant
released in May 2023 has continued to gain popularity and has quickly
become a bestseller, he adds. Made with the same authentic French
recipe as the brand's best-selling all butter croissants already in market,
the sandwich croissant is designed as a versatile carrier for the added
benefit of providing a canvas for consumers' favorite sandwich fillings.
The light, flaky, and signature buttery taste can be paired with a plethora
of toppings to provide grab-and-go sandwiches all day long.
" We are also growing our range of savory options as we see those
products trending across the market. We most recently released a Mini
Gouda Cheese Twist, which will be available right after the holidays, "
Dexters said.
Merchandising tactics
So, how can instore bakeries help boost demand (merchandising
tactics, displays, etc.) for premium pastries?
" Eye-catching displays make a big difference. Feature pastries in
prominent spots and pair them with complementary items, " Van Wyne
said. " Offering free samples is a great way to get the consumers to try
the products and help bring attention to new products in the instore
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Supermarket Perimeter - November 2024

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