Supermarket Perimeter - November 2024 - 18
Bakery: Premium pastries
bakery. Things like signage and high-quality photos that highlight the
uniqueness of the pastries can go a long way in getting consumers to
buy premium pastries. "
It's all about making premium pastries feel approachable to the
consumers while keeping the luxury feel.
" When consumers know they are getting a premium pastry that is
unique and more special, " he said, " they're more willing to pay extra
for it. "
Vandemoortele's range of pastries is known and loved for many
reasons including the freezer-to oven convenience, visual attractiveness
and the delicious smell of real European butter released when
baking. The latter is very important, as instore bakeries can create a
great smelling and inviting space by creating multiple baking cycles
throughout the day.
Since consumers still eat with their eyes, it's important to create an
attractive display, points out Dexters at Vandemoortele USA.
When creating a display, however, it's important not to waste
resources. Are your consumers chocolate lovers? Are they focused
on the classics? Are they looking for fun, seasonal treats? By creating
displays that speak directly to your consumers' tastes, you're
saving already-scarce resources while upping the likelihood of
converting sales.
Additionally, adding small labels onto the packaging to explain the
origin of the product - Authentic French Croissants, baked fresh for you
today in store - can gain consumers' trust, create intrigue and drive a
boost in sales.
" With Vandemoortele, we see clean label, GMO-free, real Belgian
Chocolate, hand-made, and authentically French translate the best to
potential consumers, " Dexters said.
Finally, once the consumer is engaged, then the product needs to
fully deliver on quality to keep these consumers coming back and
creating a consistent demand worth of supplying these products.
Consumers most often associate premium pastries with the authentic
butter taste and flakiness. Vandemoortele's authentic French recipes
provide delicious, premium pastries that are beloved for the vibrant
flavor and flake.
" We are constantly listening to our customers - they are the ones
seeing their shelves every day, hearing their consumers' requests
and analyzing their sales. By having a personal relationship with our
customers rather than keeping it transactional, we're able to best
understand what they need and how we can support, " Dexters said.
Vandemoortele also participates in food shows around the globe,
which is a reliable source of information and keeps its team aware of
trends, customer needs and consumer behavior.
18 - NOVEMBER 2024
supermarketperimeter.com
Vandemoortele
Hand-made,
clean label and
GMO-free are some
of the attributes
Vandemoortele has
found resonate with
customers.
http://www.supermarketperimeter.com
Supermarket Perimeter - November 2024
Table of Contents for the Digital Edition of Supermarket Perimeter - November 2024
Supermarket Perimeter - November 2024 - Intro
Supermarket Perimeter - November 2024 - 1
Supermarket Perimeter - November 2024 - 2
Supermarket Perimeter - November 2024 - 3
Supermarket Perimeter - November 2024 - 4
Supermarket Perimeter - November 2024 - 5
Supermarket Perimeter - November 2024 - 6
Supermarket Perimeter - November 2024 - 7
Supermarket Perimeter - November 2024 - 8
Supermarket Perimeter - November 2024 - 9
Supermarket Perimeter - November 2024 - 10
Supermarket Perimeter - November 2024 - 11
Supermarket Perimeter - November 2024 - 12
Supermarket Perimeter - November 2024 - 13
Supermarket Perimeter - November 2024 - 14
Supermarket Perimeter - November 2024 - 15
Supermarket Perimeter - November 2024 - 16
Supermarket Perimeter - November 2024 - 17
Supermarket Perimeter - November 2024 - 18
Supermarket Perimeter - November 2024 - 19
Supermarket Perimeter - November 2024 - 20
Supermarket Perimeter - November 2024 - 21
Supermarket Perimeter - November 2024 - 22
Supermarket Perimeter - November 2024 - 23
Supermarket Perimeter - November 2024 - 24
Supermarket Perimeter - November 2024 - 25
Supermarket Perimeter - November 2024 - 26
Supermarket Perimeter - November 2024 - 27
Supermarket Perimeter - November 2024 - 28
Supermarket Perimeter - November 2024 - 29
Supermarket Perimeter - November 2024 - 30
Supermarket Perimeter - November 2024 - 31
Supermarket Perimeter - November 2024 - 32
Supermarket Perimeter - November 2024 - 33
Supermarket Perimeter - November 2024 - 34
Supermarket Perimeter - November 2024 - 35
Supermarket Perimeter - November 2024 - 36
Supermarket Perimeter - November 2024 - 37
Supermarket Perimeter - November 2024 - 38
Supermarket Perimeter - November 2024 - 39
Supermarket Perimeter - November 2024 - 40
Supermarket Perimeter - November 2024 - 41
Supermarket Perimeter - November 2024 - 42
Supermarket Perimeter - November 2024 - 43
Supermarket Perimeter - November 2024 - 44
Supermarket Perimeter - November 2024 - 45
Supermarket Perimeter - November 2024 - 46
Supermarket Perimeter - November 2024 - 47
Supermarket Perimeter - November 2024 - 48
Supermarket Perimeter - November 2024 - 49
Supermarket Perimeter - November 2024 - 50
Supermarket Perimeter - November 2024 - 51
Supermarket Perimeter - November 2024 - 52
Supermarket Perimeter - November 2024 - 53
Supermarket Perimeter - November 2024 - 54
Supermarket Perimeter - November 2024 - 55
Supermarket Perimeter - November 2024 - 56
Supermarket Perimeter - November 2024 - 57
Supermarket Perimeter - November 2024 - 58
Supermarket Perimeter - November 2024 - 59
Supermarket Perimeter - November 2024 - 60
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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