Supermarket Perimeter - November 2024 - 36
Meat & Poultry
Premium
cuts
By
Andy Nelson
PRODUCT QUALITY IS THE MOST IMPORTANT ATTRIBUTE FOR 53%
OF MEAT CONSUMERS, according to the 2023 Power of Meat report.
The higher the quality, the better - which means strong demand for
premium cuts.
" While not every consumer wants premium meat products, there is
strong interest in the category, particularly among younger, food-centric
consumers who seek to elevate their at-home dining experiences, "
said Britney Banuelos, Tyson's senior brand manager, beef and pork
marketing.
Hannah Kern, senior marketing manager for Cargill Protein, couldn't
agree more.
" Beef consumption had been on the rise prior to the pandemic,
but the pandemic broadened and grew the consumer base for
premium meats. "
Those patterns have held post-pandemic, with younger consumers,
and especially Gen Z and Millennials, driving consumption growth,
according to proprietary research from Cargill.
Producers and retailers who continue to look for innovative ways to
show consumers how to cook premium meats at home will see even
bigger growth in the category.
" They want to explore new cuts, recipes and cooking methods but
they're looking for assistance, " Kern said. " Gen Z specifically gets recipes
and tips primarily from social media. "
Cargill Protein and other suppliers also continue to tap into the
phenomenon of people replacing the restaurant experience by
purchasing premium items in grocery stores.
" At-home meal occasions continue to grow, while foodservice hasn't
fully recovered to pre-Covid levels, " Kern said. " Consumers are looking
for more cost-effective ways to get great meals, and cooking more
premium meats at home is a way to do that. "
36 - NOVEMBER 2024
supermarketperimeter.com
Cooking premium meats at home means consumers get the
experience of indulging themselves while also spending less than if they
went out to eat.
Pork goes premium
Prairie Fresh's USA Prime pork products meet the demand for premium
product perfectly, said Monica Camarin, the company's senior brand
manager.
Also driving that demand, she added, is the fact that 75% of meat
eaters are eating out less often and trying to recreate restaurant-style
meals at home, according to the 2024 Power of Meat.
Prairie Fresh USA Prime pork is at the top of all of the company's pork
products, based on three measures: marbling, color and tenderness.
It undergoes a three-criteria evaluation process that uses industryleading
proprietary technology to measure quality attributes and sort
top-tier cuts for a higher level of consistency, Camarin said.
Selected for intramuscular fat, tenderness and color, Prairie Fresh USA
Prime products include pork loin back ribs, pork tenderloin, bone-in
pork shoulder butt, boneless pork loin, spareribs and pork belly.
Prairie Fresh
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Supermarket Perimeter - November 2024
Table of Contents for the Digital Edition of Supermarket Perimeter - November 2024
Supermarket Perimeter - November 2024 - Intro
Supermarket Perimeter - November 2024 - 1
Supermarket Perimeter - November 2024 - 2
Supermarket Perimeter - November 2024 - 3
Supermarket Perimeter - November 2024 - 4
Supermarket Perimeter - November 2024 - 5
Supermarket Perimeter - November 2024 - 6
Supermarket Perimeter - November 2024 - 7
Supermarket Perimeter - November 2024 - 8
Supermarket Perimeter - November 2024 - 9
Supermarket Perimeter - November 2024 - 10
Supermarket Perimeter - November 2024 - 11
Supermarket Perimeter - November 2024 - 12
Supermarket Perimeter - November 2024 - 13
Supermarket Perimeter - November 2024 - 14
Supermarket Perimeter - November 2024 - 15
Supermarket Perimeter - November 2024 - 16
Supermarket Perimeter - November 2024 - 17
Supermarket Perimeter - November 2024 - 18
Supermarket Perimeter - November 2024 - 19
Supermarket Perimeter - November 2024 - 20
Supermarket Perimeter - November 2024 - 21
Supermarket Perimeter - November 2024 - 22
Supermarket Perimeter - November 2024 - 23
Supermarket Perimeter - November 2024 - 24
Supermarket Perimeter - November 2024 - 25
Supermarket Perimeter - November 2024 - 26
Supermarket Perimeter - November 2024 - 27
Supermarket Perimeter - November 2024 - 28
Supermarket Perimeter - November 2024 - 29
Supermarket Perimeter - November 2024 - 30
Supermarket Perimeter - November 2024 - 31
Supermarket Perimeter - November 2024 - 32
Supermarket Perimeter - November 2024 - 33
Supermarket Perimeter - November 2024 - 34
Supermarket Perimeter - November 2024 - 35
Supermarket Perimeter - November 2024 - 36
Supermarket Perimeter - November 2024 - 37
Supermarket Perimeter - November 2024 - 38
Supermarket Perimeter - November 2024 - 39
Supermarket Perimeter - November 2024 - 40
Supermarket Perimeter - November 2024 - 41
Supermarket Perimeter - November 2024 - 42
Supermarket Perimeter - November 2024 - 43
Supermarket Perimeter - November 2024 - 44
Supermarket Perimeter - November 2024 - 45
Supermarket Perimeter - November 2024 - 46
Supermarket Perimeter - November 2024 - 47
Supermarket Perimeter - November 2024 - 48
Supermarket Perimeter - November 2024 - 49
Supermarket Perimeter - November 2024 - 50
Supermarket Perimeter - November 2024 - 51
Supermarket Perimeter - November 2024 - 52
Supermarket Perimeter - November 2024 - 53
Supermarket Perimeter - November 2024 - 54
Supermarket Perimeter - November 2024 - 55
Supermarket Perimeter - November 2024 - 56
Supermarket Perimeter - November 2024 - 57
Supermarket Perimeter - November 2024 - 58
Supermarket Perimeter - November 2024 - 59
Supermarket Perimeter - November 2024 - 60
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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