Supermarket Perimeter - November 2024 - 37

" The superior quality is possible due to the way we produce
Product
Defining " premium "
Premium meat products can
deliver a high-quality eating
experience for the 32% of the
population trying to create
restaurant-style dishes at home,
according to the 2024 Power of
Meat study.
But it's important to note that
there's more than one definition
of " premium " in the eyes of
consumers, said Britney Banuelos,
Tyson's senior brand manager, beef
and pork marketing.
Production claims, premium
attributes, USDA grade and more
all factor into a consumer's view
of the quality of a meat product.
Younger, higher income consumers
tend to be those that seek out
" better for " claims on meat
products, according to the Power
of Meat.
A Midan Marketing study found
several factors that define quality
for consumers:
* USDA Prime
* USDA Choice
* Product of the USA
* All natural
* No added hormones
* No antibiotics ever
* No growth promotants
* No artificial ingredients
About 60% of consumers purchase
at least some pork with production
claims or premium attributes,
according to the Midan Marketing
2023 Pork Attributes Report.
The same report found 58% of
consumers purchase at least
some pork with extra high-quality
claims, like " premium, " " prime, "
or " Duroc. "
pork - the Prairie Fresh Way, " Camarin said. " It's our perspective on
how pork should be produced and is founded on a connected food
system where collaboration with our farmer owners, processing
plants and networked supply chain colleagues allow us to control
the production process from farm to delivery, resulting in better
animal health and better pork quality. "
Prairie Fresh also markets premium pork products under its Daily's
Premium Meats brand.
Steak-cut and extra-thick-cut bacon are among the trending
Daily's products. According to recent Circana data, retail units of
these cuts are up 44% vs. prior year, while standard cuts of bacon are
only up 0.6%.
" Even with the stress of recent inflation, shoppers may see this
as a way of indulging at home, " said Ryan Barnett, Prairie Fresh's
market insights manager.
Flavor is the most important thing consumers are looking for in
their fresh pork purchases, according to both National Pork Board
and Prairie Fresh research.
It was findings like those, Camarin said, that led Prairie Fresh to
begin offering USA Prime product in 2023.
" The line stands out in the meat case, where it not only
provides products customers crave but also delivering value and
differentiation to retailers. "
A higher-quality brand, she added, creates higher margins and
allows retailers to provide a better eating experience for their
consumers, which can lead to repeat purchases.
One thing that separates all Prairie Fresh pork from its
competitors, Camarin said, is that all product is trimmed
to specification for better yield and consistency and better
consumer appeal.
quality is
the most
attribute for
53% of meat
consumers.
important
(2023 Power of Meat)
Steak-cut
and extrathick-cut
bacon
units
are up
44% over
last year.
(Circana)
32% of
consumers
are trying
to create
restaurantstyle
dishes
at home.
(2024 Power of Meat)
supermarketperimeter.com
NOVEMBER 2024 - 37
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Supermarket Perimeter - November 2024

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