Supermarket Perimeter - November 2024 - 38

Meat & Poultry: Premium cuts
" There's a high-quality pork option for every palette, preference or
culinary ability. "
Looking ahead to 2025, new products will be introduced in both
Prairie Fresh Signature, the company's value-added line, and Prairie
Fresh Natural, its minimally processed line.
Flavor, marbling, color
Tyson's Chairman's Reserve Meats brand is a premium product line
that provides an " unparalleled beef and pork eating experience, "
Banuelos said.
Flavorful and tender meat, optimal marbling and bright coloring are
among the product attributes Tyson insists on for Chairman's Reserve.
" With exacting quality standards, Chairman's Reserve Meats products
are hand-selected to deliver consistency, quality and consumer
confidence, feeding consumers' appetite for high-quality beef and
pork, " Banuelos said.
The line includes Chairman's Reserve Platinum Angus beef,
Chairman's Reserve Premium Angus Beef, Chairman's Reserve Prime
Pork and Chairman's Reserve Premium Pork.
Tyson is always looking for ways to expand the line, Banuelos said.
The latest example is the addition of tomahawk beef and pork products,
which she said continue to be center-of-plate features for special
occasions and products that are favored by serious foodies.
Three years ago, the company launched its Chairman's Reserve
Prime Pork vacuum sealed chops, which are conveniently packaged for
retailers and freezer-ready for consumers who like to stock up.
" We continue to evaluate similar innovations in packaging, package size,
cuts and more to complement the existing Chairman's Reserve portfolio. "
Despite inflation,
consumers have shown
a willingness to pay
for premium meats.
Elevated burger options
Cargill Protein's premium meats lineup includes both USDA
Prime and Angus beef, premium inclusion patties and specialty holiday
items like Stuffed Turkey Breast.
Fresh Beef Patties is an area where the company is seeing particularly
strong growth, Kern said.
" We continue to innovate and test new flavors and offerings. Over the
summer, we launched a line of premium source-grind fresh patties, as
well as a few seasoned varieties. Consumers are looking for elevated
experiences when celebrating special occasions and we believe
elevated burger offerings meet this need. "
That said, demand for premium meats remains strong across
the board.
Premium product, Kern said, provides a great center of the plate
option for consumers following a low carbohydrate, high protein diet.
" Not only are these shoppers getting the protein they need to reach
their health goals, but premium beef allows consumers to eat flavorful,
juicy and tender products throughout their health journey. "
Demand is not equally strong, however, among all demographics,
Kern said.
While higher-income consumers express a willingness to pay more
for premium types of meat such as USDA Prime, Angus, grass-fed,
organic and Wagyu beef, Cargill Protein has seen inflation impacting
some consumers, especially those with lower incomes who are being
more thoughtful about what they purchase.
38 - NOVEMBER 2024
supermarketperimeter.com
Tyson
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Supermarket Perimeter - November 2024

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