Supermarket Perimeter - November 2024 - 44

Meat & Poultry: Lamb
During the
pandemic, many
Americans
discovered they
could make
delicious meals
with lamb at home.
More recently, Marta has seen a rise in consumers preparing boneless
legs more often, making lamb barbacoa in crockpots and Dutch
ovens for easy and delicious weeknight meals like tacos, hot pots and
rice bowls.
" We always have new items in the marketplace and can create items
to specification as well for our customers, " Marta said. " Our new frozen
bone-in lamb cubes in a 15-pound box are also proving very popular.
We have a few additional items in the pipeline that will be showcased at
AMC and available in the spring. "
Aussie Select offers a line of fully cooked lamb products in the style of
deli/charcuterie.
" Our mission is to help make lamb more accessible and approachable,
and to create innovation in the deli aisle that has not been seen in
years, " Oyola said. " Aussie Select fully-cooked lamb products allow
consumers the lamb they crave without any work. Simply add it to
pastas, eggs, flatbread, salads, sandwiches and more. Aussie Select lamb
products offer lamb luxury at home. "
Consumers are attracted to Australian lamb, she added, because it is
consistent, great-tasting, lean and sustainable.
Increasing sales
Increasing sales of lamb products at supermarkets requires a
multifaceted approach that focuses on consumer education, innovative
marketing strategies and enhanced product availability.
For instance, highlighting lamb's sustainability and health
Sliced products
are just one
example of how lamb
is expanding its
footprint in retail.
characteristics have been a popular way for stores to attract more
consumers to its products. Additionally, sharing recipes featuring lamb
makes the protein more approachable to the widest audience at store
level and social media is a great place to do this.
Packaging also helps bring consumers to the product. For instance,
Thomas Foods has a variety of options from Cryovac to rollstock to
MAP to VSP, as well as frozen boxed and bagged items. It also uses
packaging to help educate consumers by including information about
its all-natural claims and offers a QR code on-pack that leads to meal
and recipe ideas for busy consumers.
" By calling attention to the nutritional content and claims such as allnatural
or antibiotic-free, it creates a valuable opportunity to connect
with shoppers who are seeking protein choices with these attributes, "
Marta said. Implementing in-store promotions, cooking demonstrations
and seasonal campaigns can also spark interest and highlight lamb's
role in everyday meals, and social media is a great place for this. " By
emphasizing the unique flavors, nutritional benefits, and versatility
of lamb in various cuisines, supermarkets can engage customers and
encourage trial purchases, " Marta said.
44 - NOVEMBER 2024
supermarketperimeter.com
zoryanchik - stock.adobe.com, Aussie Select
http://www.supermarketperimeter.com
Supermarket Perimeter - November 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2024
