Supermarket Perimeter - October 2021 - 26

Deli
Catering
AT THIS TIME LAST YEAR, only 13% of families were planning to
host gatherings going into the fall and winter holiday season. At the
same time, many retailers were playing catch-up from managing
item shortages and instore restrictions. This resulted in small and
intimate family gatherings, noted Andrew Moberly, director of category
solutions for Stamford, Conn.-based Daymon Worldwide. But this year,
consumers are expected to return to semi-normal holiday gathering
traditions.
" Although the delta variant still has many consumers concerned,
they are more settled into their routines, and many have a better sense
of what they feel comfortable doing, " Moberly said. " Although there are
still some long-term supply challenges and concerns about inflation,
retailers have had a year to adjust and prepare for uncertainty and have
better understandings of their supply chains. While we will likely not get
back to pre-pandemic levels, there will be a significant improvement in
the number of consumers planning to host. "
That means retailers should plan for catering options that both
fit pre-pandemic holiday gathering behaviors but continue to offer
the flexibility consumers have come to expect during the pandemic,
pointed out Heather Kirchner, vice president of FoodStorm, a New Yorkbased
catering software provider.
" There's been more of a demand for online ordering and retailers
should be prepared this coming holiday season to offer smaller group
items and packaging and still continue to offer those contactless delivery
and pickup options to make sure that everyone feels safe, " said Kirchner.
26 - OCTOBER 2021
supermarketperimeter.com
BY EMILY PARK
The online catering experience
Not only will customers expect online ordering to be an option for
their catering plans this holiday season, but catering software can help
retailers better manage the busy season - especially as there continues
to be a labor shortage across the United States. FoodStorm can help
retailers manage prepared food and catering offerings across multiple
locations and departments from order placement all the way through
payment and delivery. The technology company's software can be
integrated into a grocer's existing ecommerce platform to have the
same look and feel customers expect. FoodStorm's software offers:
* Online Payment & PCI Compliance - This feature ensures retailers
get paid online, every time, with online payment via FoodStorm.
Stored credit cards allow customers to quickly place repeat catering
orders and be assured that credit card details are secure and PCI data
security standards are met.
* Order Allocation and Communication - Decentralize grocery
catering operation with orders automatically allocated to your
grocery stores. Orders are sent by email and text message for store
confirmation and customers receive email updates throughout the
process to ensure the order status is always known.
* Powerful Reporting - FoodStorm's software generates daily
production and delivery reports for each store, saving hours of
administration time and ensuring visibility across operations. It
also runs centralized reports to track sales performance of stores,
products, departments and more.
GELSON'S MARKETS
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Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021

Supermarket Perimeter - October 2021 - Intro
Supermarket Perimeter - October 2021 - 1
Supermarket Perimeter - October 2021 - 2
Supermarket Perimeter - October 2021 - 3
Supermarket Perimeter - October 2021 - 4
Supermarket Perimeter - October 2021 - 5
Supermarket Perimeter - October 2021 - 6
Supermarket Perimeter - October 2021 - 7
Supermarket Perimeter - October 2021 - 8
Supermarket Perimeter - October 2021 - 9
Supermarket Perimeter - October 2021 - 10
Supermarket Perimeter - October 2021 - 11
Supermarket Perimeter - October 2021 - 12
Supermarket Perimeter - October 2021 - 13
Supermarket Perimeter - October 2021 - 14
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Supermarket Perimeter - October 2021 - 17
Supermarket Perimeter - October 2021 - 18
Supermarket Perimeter - October 2021 - 19
Supermarket Perimeter - October 2021 - 20
Supermarket Perimeter - October 2021 - 21
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Supermarket Perimeter - October 2021 - 24
Supermarket Perimeter - October 2021 - 25
Supermarket Perimeter - October 2021 - 26
Supermarket Perimeter - October 2021 - 27
Supermarket Perimeter - October 2021 - 28
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Supermarket Perimeter - October 2021 - 76
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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