Supermarket Perimeter - October 2021 - 28

Deli: Catering
Rosie gives tips for
increasing online orders
FoodStorm
can help retailers
manage prepared
food and catering
offerings across
multiple locations
and departments.
Rosie, an ecommerce platform solutions company,
launched Cater, a platform for independent retailers
to sell meal options and catering solutions with online
shoppers at the end of 2020.
" Rosie recognizes that some of the most unique
products are crafted by local retailers, and we wanted
to bring those specialty prepared foods online, " said
Nick Nickitas, founder and chief executive officer
of the Ithaca, NY-based company. " With Cater,
retailers can sell and shoppers can easily customize
items like sandwiches, party platters, and birthday
cakes so they get exactly what they want at home, or
on the go. "
* In Store Ordering - FoodStorm offers an in-store, customer selfservice
kiosk for catering and pre-ordered food items. Place a
FoodStorm kiosk, branded to your company, in different departments
such as deli, bakery, or seafood, or offer a catering-specific kiosk for
the prepared foods you offer. Customers can place, edit and pay for
their orders on the kiosk. It is fully integrated into your FoodStorm
backend, so no matter where customers place their order - online,
via in-store associate or in-store kiosk - they can be easily managed
in one central location.
* Grocery Integrations - FoodStorm connects with the grocer's
existing Point of Sale (POS), payment gateway, grocery ecommerce,
finance applications and corporate networks, ensuring a seamless
flow of information into your existing systems.
When a retailer starts with FoodStorm's platform, the company will
ask for menus, reports, and documents currently being used, and then
configure an individualized system based on the grocer's feedback.
Retailers can also use FoodStorm to help market catering to
customers. For example, with FoodStorm, it's simple to pull a list of
clients that ordered meals for specific occasion in past years and send
out an email reminding them to order again.
" Customers who have implemented FoodStorm get their online
presence, manage operations more efficiently and gain insights into
their catering and prepared food business, " Kirchner said. " Across our
customers we've seen grocers double their catering and prepared food
sales just by going live with FoodStorm. "
28 - OCTOBER 2021
supermarketperimeter.com
With Rosie's Cater platform, catering offerings can
be as simple or elaborate as a retailer needs. Grocers
can start small with homemade soups or salads and
work their way up to Sunday dinners with all the
fixings. From subs for a family lunch to elegant meat
and cheese platters for an intimate holiday gathering,
Cater meal options allow families to spend less time
in the kitchen and more time with loved ones.
To grow online grocery orders, Rosie recommends
retailers follow this simple checklist:
* Take great photos - These days, no need to be a
professional - that smartphone in your pocket will
do. High res, mouthwatering photos of the items
you're offering can really engage customers and
tempt them into tasting a new offering.
* Craft simple but descriptive copy to accompany
your product images - In addition to describing
how delicious each dish is, make sure to include
serving size, allergy information, and any available
customizations or substitutions using product
modifiers.
* Identify complementary products to sell alongside
your catering offering - Someone ordering a
lasagna meal for 20? Suggest napkins, plates,
cutlery, and beverages to give customers a
convenient and seamless experience.
* Communicate ideas and challenges with your
catering team - Proactive and collaborative
discussions ensure your program runs smoothly
and your customers are satisfied.
FOODSTORM, ROSIE
http://www.supermarketperimeter.com
Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021
