Supermarket Perimeter - October 2021 - 32

Meat & Poultry
Premium cuts
BY ANDY NELSON
FOUR IN 10 SHOPPERS say they want their local grocery stores to add
more premium-quality products to their meat cases, according to the
2021 Power of Meat study. And shopping carts with premium meats in
them translate to higher rings at the register.
It's a pretty simple equation for retailers: adding premium meats is
a great way to showcase your meat department and, in the process,
boost your bottom line.
Arkansas City, Kan.-based Creekstone Farms sells a wide variety of
premium meats at grocery retail, including its Premium Black Angus
Beef, Premium Natural Black Angus Beef and Natural Duroc Pork
products.
In the Premium Black Angus lineup, products range from tenderloins
to ribeyes to briskets. Unlike most Angus beef suppliers, Creekstone
doesn't select on hide color alone, said Dan Stewart, the company's
marketing director.
" Our cattle are hand selected to represent true Black Angus
genetics, with only select cattle meeting the high standards upheld by
Creekstone Farms, " he said.
During the pandemic, with more consumers looking for new ways
to diversify their home cooking, demand for premium meats soared.
Traditionally, premium beef and pork products are just over 15% of the
volume of meat sold. Now, according to IRI data, it's more than 20%.
" What that tells us is that consumers gained confidence in cooking
beef and pork during the pandemic and are continuing to explore
more with premium products and cook food-service quality meals at
home, " Stewart said. " Consumers are continually raising the bar with
their at-home cooking experience, and they're looking for beef and pork
products to step up with them. That means we must keep raising the
bar on the products and service we provide our customers. "
The quality of the meat case is what steers many consumers to
pick one grocer over another, Stewart said. Stocking that case with
premium meats is one way to make not only your case but your entire
department stand out.
" We work to connect our customers with products with a quality that
is authentic, bold, and reliable - things we have found keep consumers
coming back to the meat case, " he said.
More confident cooks
Tyson Fresh Meats, a division of Springdale, Ark.-based Tyson Foods,
continues to evolve its Chairman's Reserve premium cut program,
which features both beef and pork.
Ribeye, strip and sirloin steaks are among the highlights of the
Chairman Reserve program, said Ozlem Worpel, Tyson Fresh Meats'
director of fresh meats marketing.
Consumers of all
income groups are
willing to spend more
for premium meats
from Tyson and
other suppliers.
32 - OCTOBER 2021
supermarketperimeter.com
TYSON FOODS
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Supermarket Perimeter - October 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2021

Supermarket Perimeter - October 2021 - Intro
Supermarket Perimeter - October 2021 - 1
Supermarket Perimeter - October 2021 - 2
Supermarket Perimeter - October 2021 - 3
Supermarket Perimeter - October 2021 - 4
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Supermarket Perimeter - October 2021 - 6
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