Supermarket Perimeter - October 2021 - 58

ADVERTORIAL
Forever Oceans Brings Next Generation
Sustainably Delicious Seafood To Retailers
Ocean-Raised Fish High In Omega 3s
FRESH SEAFOOD led all other perimeter items in sales growth
during the COVID pandemic. Maintaining that growth just got a
boost from Virginia-based Forever Oceans. This next generation
seafood company is leveraging technology to raise fish in the
ocean that is delicious, versatile, and high in Omega 3s.
" We've developed a game-changing process for protecting
our oceans while efficiently raising fish that are contaminant-free
and with high Omega 3s, " says Jason Heckathorn, Forever
Oceans CEO. " Our decade-long trek toward a scalable
technology solution is driven by robots who nurture and help
us to remotely monitor the health of our fish from scores of
ocean enclosures around the globe. "
Branded as KahalaTM
by Forever Oceans, the term means
" Cherished Land " in Hawaiian but is also the local name for an
amberjack or longfin yellow tail (its scientific name is Seriola
Rivoliana). The company has brought their process to scale within
enclosures off the coasts of Panama, Brazil, and Indonesia.
" We're bringing a sashimi-grade, light, flaky fish to market at a
perfect time, " says Chief Marketing Officer Monica San Miguel.
" Consumer interest in fresh seafood has never been higher. They
are more confident in their skills at preparing fish and interested
in deliciously sustainable seafood that is high in Omega 3s.
We have the fish they are looking for at the seafood counter. "
A new consumers survey conducted by independent researcher,
Package Insight, backs San Miguel's claims.
More than 85% of respondent said that they regularly purchase
fresh seafood, with 57% dining on seafood at least twice and up
to five times a month. Among the most passionate seafood
consumers, the functional health benefits (35%), sustainable
practices (27%), and support of American-owned company jobs (14%).
Forever Oceans Post-COVID Consumer Insights*
Insights from nationwide consumer survey conducted in July 2021.
52%
15%
19%
16%
9%
of consumers prefer filets of fish
of consumers prefer fresh seafood as part of a
pre-packaged meal
of consumers look to in-store signage to select fresh seafood
of shoppers determine in-store seafood purchases via
retailer's website
of shoppers ask clerks at seafood counters for
recommendations on their purchase
*Package Insight, Consumer Survey, July 2021Oceans.com/contact.
Chef Rick Moonen is considered the Godfather of Sustainable Seafood and
endorses Forever Oceans fish for flavor and versatility.
Known as the " Godfather " of sustainable seafood, Chef Rick
Moonen is one of those influencers and the host of Forever
Oceans' Ocean-Raised Podcast. The podcasts include notable
culinary pillars ranging from Jośe Andrès, Jacques Pépin,
Emeril Lagasse, Andrew Zimmern, David Burke, Rod Mitchell,
and Jasper White. The company has assembled a variety of
dishes that can be prepared at home in a new recipe book that
can be found at ForeverOceans.com.
Forever Oceans Kahala is now available for purchase
by retailers. To learn more or request a free sample,
visit ForeverOceans.com/contact.
Forever Oceans nurtures their ocean-raised fish to be sustainably delicious.
http://www.ForeverOceans.com http://www.ForeverOceans.com/contact http://www.2021Oceans.com/contact
Supermarket Perimeter - October 2021

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