Supermarket Perimeter - October 2021 - 69

SPOTLIGHT
ethnic inspirations, and
recognized favorites but with
a twist, " said Shoshan. " Items
like Mojo Pulled Beef with
Chimichurri Sauce and Cajun
Chicken with Creamy Alfredo
Sauce, and Orange Chicken with
Orange Sesame Sauce. "
FiveStar offers single-serve
entrees that range from 13- to
14-ounces and are ready within
five minutes. The company's
best-selling entrees include:
* Caprese Chicken with Pesto
Marinara Sauce
* Mediterranean Rigatoni with
Asiago Pesto Sauce
* Baja Chicken with Rojo Sauce
* Thai Beef with Sweet
Chili Sauce
Shoshan, a classically
trained and certified chef, leads
the charge for research and
development.
Every detail of each dish is
carefully planned to achieve
fresh, restaurant quality meals.
The company also offers its
retail partners merchandising
consultation to improve
assortment and shelf presentation
with powerful stories.
Meanwhile, FreshRealm has
a catalogue of more than 100
different meals between readyto-heat,
ready-to-cook and meal
kits. The fresh meal company
offers entrees in varied serving
sizes in four categories: Classics,
Global, Italian and Asian.
" We have an industry where
there's a lot of demand, " Lippold
said. " We've invested in facility
expansion to have capabilities to
produce over 100 million meals
annually, and we've solidified our
turn-key solution to include a
360-degree marketing program. "
In July, FreshRealm announced
it has raised $32 million in funding
from accredited institutional
investors. Not only is the company
investing the funds to expand
production, but also product
offerings and strengthening the
supply chain. Moving forward, the
focus will be to consistently bring
on-trend fresh meals and evolved
product assortments to the market
which delivers delicious and high
quality meal experiences.
FreshRealm's current bestselling
entrees include:
* Wild-caught Everythingspiced
Salmon
* Alfredo Truffalo Cavatappi
with Spinach
* Sesame Ginger Beef with
Fried Rice
* Loaded Mac & Cheese
with Bacon
" Consumers want it all, "
Lippold noted. " They want the
food to be fresh. They want
it to be priced right, and they
also want it to be low effort.
These four meals have a lot of
complexity and allow consumers
to have a really elevated
experience with real low effort. "
Preparation methods differ
between FreshRealm's products,
but preparation can be as easy
putting a meal in the microwave
for a few minutes or take as long
as putting a meal in the oven for
20 minutes.
Lippold noted that effort
on the customer side is never
anything more than pre-heating
an oven, peeling off the seal and
putting it in.
When working with retailers,
FreshRealm takes the time to
understand what's unique about
each store, and uses consumer
research to pinpoint what is
unique about the retailer's region
and customer base.
From there, FreshRealm helps
retailers pinpoint which menu
offerings would best serve their
customers.
" We give consumers the
chance to have a low effort
meal, nourish themselves with
meal cleanup that is really
easy, " Lippold said. " I think
that entire experience from
beginning to end is really what
consumers are looking for now
and growing going forward. "
Consumers want it all.
They want the food to be
fresh. They want it to be
priced right, and they also
want it to be low effort.
Our meals have a lot of
complexity and allow
consumers to have a really
elevated experience with
real low effort. "
Michael Lippold, founder FreshRealm
supermarketperimeter.com
OCTOBER 2021 - 69
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Supermarket Perimeter - October 2021

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