Supermarket Perimeter - October 2022 - 12

PRIME
Premium products
remain a strong
perimeter draw
BY ANDY NELSON
D
espite inflationary and other pressures, demand for premium products in
grocery fresh perimeter departments continues to surge.
Consultancy Daymon reports strong pull in categories like premium
meat, said Andrew Moberly, the company's senior director for strategic advisory.
Prime beef, for instance, has seen an 11% volume increase as of April 2022 vs. the
prior year, Moberly said.
" Consumers are limiting their intake of red meat, and as a result are more selective
when purchasing it at the store-opting for more premium or high-quality varieties.
Additionally, with many consumers continuing to eat at home, they're looking for an
upgraded experience comparable to eating out. "
That behavior, Moberly said, will drive shoppers to continue purchasing these
premium meat options as they look for restaurant-quality offerings to enjoy at home.
Inflation, of course, does continue to impact purchasing decisions, with 75% of
consumers ranking inflation as the most serious economic problem, according to
Daymon. With inflation top of mind for shoppers, Moberly said, consumers are turning
to private brands to provide savings while not sacrificing on quality.
" Nearly 70% of consumers say private brands are a better value for their money,
marking this purchasing environment as a time to increase private brand trial and
loyalty. However, we expect demand for premium perimeter products within private
brand to continue, especially with inflation perceptions varying across generations. "
Gen X and millennials in particular, he added, are least concerned with food inflation
compared to all other generations, with 37% of those 25-31 year old having high hopes
for their finances a year from now, compared to 22% of the general population.
TIME
12 - OCTOBER 2022
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012_SP_1022_FoodTrends.indd 12
9/30/2022 1:34:08 PM
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
Supermarket Perimeter - October 2022 - 22
Supermarket Perimeter - October 2022 - 23
Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
Supermarket Perimeter - October 2022 - 26
Supermarket Perimeter - October 2022 - 27
Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
Supermarket Perimeter - October 2022 - 30
Supermarket Perimeter - October 2022 - 31
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Supermarket Perimeter - October 2022 - 33
Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
Supermarket Perimeter - October 2022 - 36
Supermarket Perimeter - October 2022 - 37
Supermarket Perimeter - October 2022 - 38
Supermarket Perimeter - October 2022 - 39
Supermarket Perimeter - October 2022 - 40
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Supermarket Perimeter - October 2022 - 68
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