Supermarket Perimeter - October 2022 - 14

Best
practices
Steering shoppers in the direction of premium
The average grocery store today has 300,000+ SKUs, nearly eight times
more than the average store of the 1970s. Younger shoppers love all that
variety, IRI's Lynne Gillis said, but navigating it - and finding premium
products that are also a value - can be a challenge for them.
" If they come into a produce department and see a sea of clamshell
packaging, but the retailer says they're committed to sustainability, that's
going to be a disconnect for them. "
Prepared foods fulfill the growing consumer
" Discovery " is a key phrase for younger shoppers looking for both premium
and value, and Trader Joe's does far and away the best job of getting that
right, Gillis said.
" Trader Joe's has a really curated experience in their stores - enough
variety without being overwhelming. "
Outside of Trader Joe's, there's a lot of sameness in the retail experience,
Parker said. Stores that used to have unique premium SKUs have been
copy-catted to such an extent that most stores now carry all the same
things.
" We don't all have to be Trader Joe's, but we do have to connect differently, "
she said. " And decisions have to be based on solutions - not on product
categories. "
need for convenience, with nearly 9 in 10
consumers now purchasing freshly prepared
foods and almost one-third saying they are
purchasing them more regularly, Moberly said.
To support this shift, Daymon is tracking an
increase in prepared food quality as consumers
are looking for convenient meal options that also
have added health and wellness attributes.
" We're excited to see how retailers enhance
prepared food options for prolonged shopper
engagement and growth-from including
premium restaurant-quality ingredients, fromscratch
sauces, and authentic recipes with clean
label formulations, " Moberly said. " As shoppers
look to customize their prepared food selections
to prevent meal boredom, we anticipate crossmerchandised
pre-marinated premium meat
14 - OCTOBER 2022
supermarketperimeter.com
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
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