Supermarket Perimeter - October 2022 - 16

and vegetarian options with prepared meal sides
to continue becoming elevated solutions in the
coming months. "
Brooklyn Cured has
redesigned its line of fully
cooked premium sausages to
match the innovative look of
the new flavors the company
launched earlier this year.
The unique designs feature
fonts, graphics, and colors
that are reflective of each
flavor, which is inspired by
craft beverage design.
" A little theater "
Wagstaff said that St Pierre has long held the
belief that instore bakery is about providing the
experience and inspiration for shoppers that
cannot be delivered in the same way by the
commercial bread aisle.
Now that foot traffic has returned postpandemic,
it's imperative, he said, that retailers
deliver on the customer expectation - both of
the shopping experience and the product range
available.
" Merchandising solutions that highlight quality
and authenticity will help retailers to drive sales,
especially in the current climate. Our Eiffel Tower
racks not only act as a trip trigger, driving footfall
into the instore bakery and offering a little extra
theater, but they also communicate our unique
proposition - authentic French products that
can elevate everyday meals. " In communicating
that, St Pierre is automatically addressing the
" Why pay more? " question, he added. In short,
shoppers will pay more for quality, even during
inflationary times.
In the near future, St Pierre is set to expand its
premium lineup with the launch of a new bakeat-home
line, with authentic French baguettes
and crusty rolls.
The take-and-bake sector, Wagstaff said, has
experienced a " race to the bottom, " becoming
highly commoditized. As a result, it's a perfect
time to highlight quality.
" There's room for an authentic, quality
product, and our brand is perfectly placed to fill
the gap in the market. "
St Pierre's strategy is two-pronged: the
company can take its brand-loyal consumers and
introduce them to another new category. And
it can also take the quality for which it's known
and improve an area of bakery that's a bit on the
stale side.
IRI, FMI take on premium
It's no surprise to hear that shoppers are worried
about inflation and are changing their buying
16 - OCTOBER 2022
supermarketperimeter.com
BROOKLYN CURED, COMPANION
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
Supermarket Perimeter - October 2022 - 22
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Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
Supermarket Perimeter - October 2022 - 26
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Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
Supermarket Perimeter - October 2022 - 30
Supermarket Perimeter - October 2022 - 31
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Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
Supermarket Perimeter - October 2022 - 36
Supermarket Perimeter - October 2022 - 37
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Supermarket Perimeter - October 2022 - 40
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