Supermarket Perimeter - October 2022 - 19

Croissants and hybrid pastries
are driving category growth
BY JOHN UNREIN
FOR INSIGHT INTO HOW TO DRIVE TRAFFIC TO THE BAKERY WITH
EXCEPTIONAL PASTRIES, one need only check out the innovative
display cases at Hen House Market. The nine-store upscale market
based in Kansas City, Kan., features the " incredible " Tippin's Wicked
Crispy Wedges, an all-butter croissant triangle dipped in cinnamon
sugar, coated with caramel and walnuts, and baked to " crispy
perfection. " The $1.99 price tag belies the value of a decadent treat that
can satisfy the cravings of a true pastry lover.
Croissants - in case you haven't heard - are the darling of the bakery
aisle, offering unique textures and flavors all wrapped up in a neat
present for your mouth. Croissants are soaring in popularity in the
United States, as evidenced by new research from Sosland Publishing,
publisher of Supermarket Perimeter. According to the just-released
study, State of the Baking Industry, conducted by Cypress Research,
42% of retail bakeries now carry croissants - a higher percentage than
donuts or bagels.
What makes croissants - and the larger category of pastries -
popular is that the bakery department prospers from the ability to create
unique products that can either be sweet or savory and fulfill any eating
occasion throughout the day.
Even better for supermarkets is that bakery suppliers are introducing
new product innovations that offer the labor savings of an easy to
prepare product line.
Just announced during IDDBA 2022, Vandemoortele put its
patented Bake'Up technology to the test by entering its authentic
French Banquet d'Or pastries in a blind sensory competition held in
Boston. Of the 105 consumer participants who buy or eat croissants
at least once a month, the majority rated Banquet d'Or Bake'Up
croissants the highest.
Crafted with clean label European ingredients for superior taste and
texture, Banquet d'Or®
Bake' Up®
pastries are easy to bake and easy to
love - and they also happen to be the top choice for consumers.
supermarketperimeter.com
OCTOBER 2022 - 19
Tippin's new
Wicked Crispy
wedges start with
croissant triangles,
which are dipped
in cinnamon
sugar and coated
with walnuts
and caramel.
018_SP_1022_Pastries.indd 19
9/30/2022 2:07:56 PM
BANQUET D'OR, HEN HOUSE
http://www.supermarketperimeter.com http://www.supermarketperimeter.com

Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
Supermarket Perimeter - October 2022 - 22
Supermarket Perimeter - October 2022 - 23
Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
Supermarket Perimeter - October 2022 - 26
Supermarket Perimeter - October 2022 - 27
Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
Supermarket Perimeter - October 2022 - 30
Supermarket Perimeter - October 2022 - 31
Supermarket Perimeter - October 2022 - 32
Supermarket Perimeter - October 2022 - 33
Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
Supermarket Perimeter - October 2022 - 36
Supermarket Perimeter - October 2022 - 37
Supermarket Perimeter - October 2022 - 38
Supermarket Perimeter - October 2022 - 39
Supermarket Perimeter - October 2022 - 40
Supermarket Perimeter - October 2022 - 41
Supermarket Perimeter - October 2022 - 42
Supermarket Perimeter - October 2022 - 43
Supermarket Perimeter - October 2022 - 44
Supermarket Perimeter - October 2022 - 45
Supermarket Perimeter - October 2022 - 46
Supermarket Perimeter - October 2022 - 47
Supermarket Perimeter - October 2022 - 48
Supermarket Perimeter - October 2022 - 49
Supermarket Perimeter - October 2022 - 50
Supermarket Perimeter - October 2022 - 51
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Supermarket Perimeter - October 2022 - 53
Supermarket Perimeter - October 2022 - 54
Supermarket Perimeter - October 2022 - 55
Supermarket Perimeter - October 2022 - 56
Supermarket Perimeter - October 2022 - 57
Supermarket Perimeter - October 2022 - 58
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Supermarket Perimeter - October 2022 - 60
Supermarket Perimeter - October 2022 - 61
Supermarket Perimeter - October 2022 - 62
Supermarket Perimeter - October 2022 - 63
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Supermarket Perimeter - October 2022 - 65
Supermarket Perimeter - October 2022 - 66
Supermarket Perimeter - October 2022 - 67
Supermarket Perimeter - October 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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