Supermarket Perimeter - October 2022 - 20

Bakery: Pastries
According to its consumer study, 69% of the panel said they would buy
Banquet d'Or's authentic French pastries again and would most enjoy the
perfectly flaky croissants for breakfast. In addition, 66% of consumers said
croissants should be made with real butter instead of margarine.
" I could not be more proud to celebrate this achievement for our
entire team. These results not only recognize our longstanding
expertise, but also our commitment to sourcing ingredients of the
highest quality to produce the best tasting products in the market, " said
Sabine Sagaert, managing director bakery products for Vandemoortele.
" As a family-owned company, we continue to emphasize innovation
and authenticity, and this overwhelmingly positive outcome validates
our values and future goals. "
Expansion trail
Groupe Le Duff and its subsidiary Bridor recently announced the
acquisition of Lecoq Cuisine Corporation, a leader in North America
in the production of specialty Viennese and French-style pastries. This
acquisition emphasizes the focus of Le Duff on accelerating the growth
of Bridor, a leader in the market for premium frozen bakery and pastries,
present in more than 100 countries and on five continents.
This new investment in the United States aims to support the global
growth of Bridor and strengthens its current production capacities in
Canada and the US. The group has previously invested more than 200
million euros in North American production sites.
Founded in 1991 in New York by the acclaimed pastry chef Eric
Lecoq, Lecoq Cuisine manufactures and markets more than 150
varieties of premium products, including viennoiseries (croissants -
sweet and savory; Danishes - with a wide range of cream cheese and
fruits; cinnamon rolls; puff pastries; and brioches).
Present mainly in the US, Lecoq Cuisine also exports to Canada
and the Caribbean. The products are manufactured at the company's
production site in Bridgeport, Conn. The company employs 250
collaborators, and its revenue stands at $60 million (2022).
Committed to quality, Lecoq Cuisine uses only traditional French
recipes and places great emphasis on proprietary manufacturing
methods to offer the best products to its customers.
20 - OCTOBER 2022
We could not be more
pleased to be able to
incorporate Lecoq Cuisine
into the Bridor and Le
Duff family. "
Philippe Morin, CEO of Bridor
Such quest for excellence is shared by Bridor, which is continually
innovating to develop healthy and natural products made with respect
for French baking customs, and which collaborates with renowned
chefs and craftsmen such as those with the Meilleurs Ouvriers de
France award distinction.
" Having followed Eric Lecoq's exemplary career with great interest
for several years, I am especially proud of this acquisition, " said Louis
Le Duff, founder and chairman of Le Duff Group and Bridor. " The
group's international history is closely linked to America, which is my
second home. "
Philippe Morin, CEO of Bridor, agreed.
" We could not be more pleased to be able to incorporate Lecoq
Cuisine into the Bridor and Le Duff family. Eric Lecoq's unparalleled
commitment to excellence, coupled with the individual passion
and craft that goes into every product, make us natural partners for
each other. "
" Our intense focus on excellence and innovation is matched only
by Le Duff's reputation and track record for producing high quality
products and exceptional customer service throughout its almost
50-year history, " Lecoq said. " I am honored to join with Le Duff's
founder, the pioneer Louis Le Duff, and his team in exploring our next
phase of growth. Together, we will be a powerhouse in every market in
which we will operate. "
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
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