Supermarket Perimeter - October 2022 - 24

Bakery: Low-sugar options
Others who originally started in the gluten-free bakery space are
" Functional build-back ingredients provide the bulking and browning
finding successful crossovers within the sugar-free bakery category.
Italian bakery Cookies Con Amore, San Marcos, Calif., makes sugar-free
Nocciola, Biscotti and assorted cookies. Another gluten-free bakery,
Katz, Mountainville, N.Y., offers sugar-free oat rolls that are free from
dairy, nuts and soy.
Substitution Question
But removing sugar from a formulation isn't easy. Sugar's range of
functionality is extensive; imparting firmness and texture, freeze/thaw
stability, humectancy, preservation, texture and viscosity, solubility,
color, aromatics, sweetness, bake stability and gas holding. Because
of its critical role, no single ingredient can successfully serve as a full
replacement. Taste expectations are also critical, and formulators
must consider its intensity, ability to linger, onset of sweetness and
overall taste.
When pursuing sugar reduction, Ingredion, Inc., Westchester, Ill.,
finds it's essential to consider not only the sweetness replacement but
also the substitution of other elements of functionality. The company's
PureCircle portfolio offers a variety of stevia-based ingredients along
with a toolkit of functional build-back ingredients such as allulose,
which provides some sweetness along with bulking and browning
characteristics, low sugar syrups, and polyols including erythritol and
maltitol.
characteristics you'd typically expect from sugar in baked goods but
without all the grams of sugar or calories, depending on the ingredient, "
said Christina Coles, senior associate marketing manager, sugar
reduction & specialty sweeteners, Ingredion.
Ingredion also offers a Sweetener Sustainability Calculator that can
determine the potential environmental impact of several common
sweeteners and alternative sweetener ingredients.
Forecasting trends
An increased sophistication around sugar reduction is a trend driven
by other food categories, according to Adam Pawlick, vice president
of R&D at Dawn Foods, Jackson, Mich. Because different parts of the
world are at various stages in the sugar-reduction life cycle, consumers
unknowingly benefit from a wider range of formulations that offer
alternatives while maintaining a pleasing flavor profile.
" Over the next five to ten years, I imagine we will continue to see a
push for reduced sugar and alternative sweetener items in the baking
industry, especially as other categories in the food industry tackle this
problem, " he continued. " I also anticipate there will be some products,
driven by a set of consumers, which will continue to stay 'full sugar' as
consumers look for those indulgent treats. "
Global companies like Dawn Foods have also the benefit of
translating successes achieved in the European sugar reduction market
24 - OCTOBER 2022
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
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